UK broadcasters using trade-in policy to push digital radio


The Times Online UK edition is calling it a “scrappage scheme.” The BBC, commercial radio operators and electronics retailers are offering consumers discounts of 15% -20% on digital radio receivers in exchange for their old analog receiver.

There are said to be 100M analog receivers still in use in the nation. Only 24% of current listening is to digital radio.

The Times says the goal is to have digital radio available in 90% of the nation and along all major highways, and to increase digital listening to 50%.