UM students win Braun MBA case study competition


Braun announced Emily Hoffman, Karima Holland, Mihira Patel and Holly Sharp of University of Michigan’s Ross School of Business as the winners of "Create a Buzz for Braun," a case study competition that challenged the country’s brightest business school students to create a marketing plan for its electric shaver business. Students from 14 of the country’s top ranked MBA programs were eligible to enter the contest. The top three finalists presented their plans in Cincinnati on Monday before Jim Stengel, Chief Marketing Officer for P&G, Bracken Darrell, Braun’s Global President, and Jeffrey Green, Clinical Associate Professor of Marketing, NYU Stern School of Business. The team will split the prize money of 40,000 which can be used to help pay business school tuition.