Unified Ad Decisioning: FreeWheel Rolls With NBCU

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Comcast-owned programmatic video arm FreeWheel has completed the first stage of a technology unification initiative with co-owned NBCUniversal (NBCU).


It’s designed to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory—a big step in bringing addressable advertising to broadcast TV while bolstering cable TV’s capabilities.

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