Unintentional Ad Consumption: Digital’s Problem, Broadcast Media’s Plus?


How often do viewers of your TV stations or listeners of your radio stations unintentionally watch, or hear, a commercial? Silly question, right? A similar question is being asked about digital ads by a highly influential newsletter — and it gives more ammunition to the TVB and RAB to go out there and fight for dollars that are rightfully theirs.

RBR+TVBR Editor-in-Chief Adam R Jacobson has more on this attention-getting subject, thanks to an e-mail received this morning (11/28) from eMarketer.

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