Union buys radio ads for Southwest Airlines


The Transport Workers Union has taken out print and radio advertising to introduce Southwest Airlines to the Milwaukee market, which Southwest entered 11/1, reported The Dallas Morning News.

Begging the question of whether Southwest Airlines is the most profitable airline in the US, the ad touts the fact that Southwest is (usually) profitable and highly unionized.

Listen to the ads here

TWU had done some goodwill advertising previously, most recently when Southwest entered the Boston market in August, said the story.

TWU represents Southwest flight attendants and ramp, operations, provisioning and freight agents, a total of more than 17,000 employees, about half of the company’s workforce.

RBR-TVBR observation: Many ad campaigns get started simply because the idea was brought to the potential client. This could be a good example of that. Whenever a good, informed AE sees something like this coming, he or she will pitch a goodwill or congratulatory ad idea. Whenever a corporation or industry expands into another city, a union is likely to be involved. Why not suggest the union pass the word along that it is happy to get the work for its members?