Union Radio, a Prisa company, announced its extensive coverage of the soccer World Cup in South Africa, with the participation of a team of over 50 pros composed of journalists, soccer experts and a large group of special envoys to South Africa that will bring all the results, the latest news, in-depth reports and comments to the 26 million people that tune in to Union Radio’s stations daily.
This year, due to the time difference with South Africa, the matches will be played during daylight hours in the Americas, so it is expected that the radio listening will be greater than ever. For this reason, in addition to the live broadcast of the games for listeners in Mexico, Argentina, Colombia and Chile, in-depth coverage of Union Radio includes:
RUMBO A SUDAFRICA:
Jorge Campos, one of the most charismatic Mexican soccer players of all time, hosts these daily features that bring listeners an overview to the history of soccer’s most popular Cups and follows the current participating teams’ journey up to the victory, remembering the biggest moments of the greatest event in soccer and their heroes in an appealing and energetic way.
SOUTH AFRICA 20-10:
The event in South Africa serves as a backdrop to discuss soccer beyond soccer. In intimate tone, literature, film, music and soccer experts give their opinion on the world’s most popular sport. It is a snapshot of South Africa 2010 from every possible angle. The program is conducted by Enrique Hernandez Alcazar of Mexico, Jose Luis Larranaga Fachado of Spain, Antonio Casale of Colombia, Sergio Kanevsky of Argentina and Rodrigo Hernandez of Chile. Starting 6/5, the program will be broadcast daily from South Africa.
MINUTO MUNDIALISTA:
The most current news about the Worldcup, brought by the team of Union Radio journalists covering all venues of the World cup.
SUDAFRICA AL DESNUDO:
Reports from South Africa that bring everything we want to know about this enigmatic country: its culture, music, food, politics, history. Sounds and voices from “the other South Africa”, brought by the Union Radio reporters traveling around South Africa.
Union Radio’s special coverage is now available to advertisers in the U.S. and Latin America interested in reaching soccer fans with their messages. In the U.S., these programs will air on WSUA Radio Caracol Miami, XEWW W Radio in Los Angeles and San Diego, as well as through those stations affiliated to GLR Networks. In Latin America, the programming will be heard across the Radio Caracol and W Radio networks in Colombia, W Radio in Mexico, ADN in Chile, AND in Costa Rica, Radio Continental in Argentina and Radio Panama in Panama.
The content will also be available through the Websites of the stations. Union Radio Websites reach 11 million people every day.
