UM, a division of IPG’s Mediabrands, has reached a new three-year deal with Sony to continue as its media planning and buying AOR in North America for Sony Corporation of America, Sony Pictures Entertainment, Sony Electronics Inc., Sony of Canada Ltd., Sony Music Entertainment, and Sony Network Entertainment. This, without a review. UM has served as Sony’s media planning AOR in North America since January 2002.
“Sony is a terrific partner and we are extremely proud to announce that they have renewed their contract with our team,” stated Jacki Kelley, Global CEO of UM. “It is quite an exciting time at UM, and we look forward to delivering marketing excellence and even higher business outcomes for Sony in the next three years.”