Universal Music Group and Last.fm, the global music site, announced a new partnership that will make UMG’s music video catalogue available for free-on-demand streaming to users of Last.fm. The deal, which marks Last.fm’s first major video partnership, will bring thousands of music videos to the Last.fm community. As part of this agreement, Universal Music and its artists will receive revenue for every UMG video streamed.
Last.fm users are now able to view thousands of full-length music videos from UMG’s artists, which includes Jay-Z, Nirvana, Amy Winehouse, The Killers, Duffy, Snow Patrol and Kanye West, among others.
The Universal video content will be ad-supported, in the same manner as Last.fm’s free-on-demand service which launched in January. As part of the FOD offering, artists, labels and copyright holders receive a share of revenue from the ads displayed next to their content. In its first month offering UMG videos, Last.fm will be marking the partnership by highlighting the Universal video catalogue exclusively on the site.