Univision #3 Broadcast Network in the Country in Overall Prime Beating NBC, CBS and CW among Adults 18-34 for Two Consecutive Weeks.
Univision Highlights – NPM Broadcast Prime Week of 06/14/10.
• For the second consecutive week, Univision was the #3 broadcast network in overall prime, beating NBC, CBS and CW, among Adults 18-34 (968,000). Additionally, Univision was the #1 network among Kids 2-11 (446,000), #4 among Adults 18-49 (1.7 million) and Teens 12-17 (156,000) and ranked #5 among and Total Viewers 2+ (3.3million).
• Last week, Univision out-delivered ABC, CBS, NBC or FOX every night among Adults 18-34 and Teens 12-17, on 6 out of 7 nights among Adults 18-49 and on 4 out of 7 nights among Total Viewers 2+.
• For the week, Univision had 10 of the Top 30 Programs among Adults 18-34, 8 of the Top 30 among Adults 18-49 and 7 of the Top 30 Programs among Teens 12-17.
• On Friday night, Univision was the leader as the #1 ranked broadcast network in primetime among ALL Adults 18-49 (2.0 million), Adults 18-34 (1.1 million) and Teens 12-17 (198,000) and among Total Viewers 2+ (3.8 million) the network out-delivered ABC, FOX and CW to take the #3 position for the night.
• The top two rated programs on Friday night among Adults 18-49 and Adults 18-34 were Univision’s #1 “Soy Tu Dueña” (Woman of Steel) and #2 “Hasta Que El Dinero Nos Separe” (For Love or Money). Additionally, among Adults 18-34 “La Rosa de Guadalupe” (The Rose of Guadalupe) (#3) rounded out the Top 3 shows for the night.
• At 8pm, “Hasta Que El Dinero Nos Separe” (For Love or Money) made Univision the #1 broadcast network among Adults 18-34 (1.3 million) for the third consecutive week. Additionally, the novela helped Univision take #2 ranking in the hour among Adults 18-49 (2.3 million), Women 18-49 (1.2 million), Women 18-34 (680,000) and Teens 12-17 (207,000) and ranked #4 among Total Viewers 2+ (4.3 million).
• “Soy Tu Dueña” (Woman of Steel) helped Univision take the #2 position, behind ABC, in the 9pm hour among Adults 18-34 (1.4 million) and ranked #4 among Adults 18-49 (2.5 million), Women 18-49 (1.4 million) and Teens (212,000).
• Regardless of language, the Univision novelas were among the Top 10 Programs on a nightly basis among Adults 18-49 and Adults 18-34 last week.
• At 10pm, Univision’s checkerboard programming helped the network rank #3 among Adults 18-34 (801,000); delivering more Adults 18-34 than NBC and CBS in the hour.
• “Sábado Gigante” (Giant Saturday) made Univision the #2 ranked network on Saturday night among Adults 18-34 (507,000) and ranked #4 among Adults 18-49 (948,000) and Teens 12-17 (75,000) .
• Sunday night’s premiere of Univision’s reality show “Desafio: La Gran Batalla” (The Challenge: The Big Battle) from 8-10pm attracted 1.9 million Total Viewers 2+, 1.0 million Adults 18-49 and 590,000 Adults 18-34. The reality show debut helped Univision rank as the #3 broadcast network in the 8-10pm daypart among Adults 18-34; delivering more Adults 18-34 than ABC or CBS.
• “Desafio: La Gran Batalla” ( The Challenge: The Big Battle) premiere telecast was the #6 broadcast show on Sunday night (7-11pm) among Adults 18-34; out-delivering the entire primetime lineup of NBC and CBS and ABC’s premiere of “Scoundrels” among other shows.
(source: Univision)
