Univision Communications announced that the final match of the 2010 FIFA World Cup South Africa, Spain vs. The Netherlands, broke all audience records for a World Cup Final in its history, delivering 8.8 million Total Viewers 2+ (8,821,358), 5.4 million Adults 18-49 (5,369,506), 3.3 million Adults 18-34 (3,259,553) and 4.0 million Persons 12-34 (3,986,927), making it the most-watched final in the network’s history and outperforming the 2006 final (France vs. Italy) by 49%, 45%, 53%, and 52% in the demos respectively.
Additionally, the final 2010 FIFA World Cup match-up is the third most watched program in the history of Spanish-language television, regardless of genre, among Total Viewers 2+ only behind Univision’s broadcast of the Mexico vs. Argentina match on June 27th (9,405,222) and the finale of Univision’s novela “Destilando Amor” (Essence of Love) on Dec. 3rd, 2007 (9,018,000).
Univision provided a full-day celebration for the highly-anticipated World Cup Final beginning at 10 am ET with wall-to-wall coverage throughout the day, including the spectacular closing ceremony, the final game, Spain’s celebration of its World Cup win, special editions of Univision’s “República Deportiva” (Sports Republic) and “Primer Impacto” (First Impact) and more.
Univision’s coverage of Saturday’s Uruguay vs. Germany third place match averaged 4.5 million Total Viewers 2+ (4,492,876), 2.6 million Adults 18-49 (2,564,868), 1.5 million Adults 18-34 (1,470,570), and 1.8 million Persons 12-34 (1,792,691). The 2010 third place match significantly out-delivered the 2006 match (Germany vs. Portugal) by +66%, +49%, 45%, and 55% in each demo, respectively.
Overall Univision enjoyed its highest audience levels ever for any World Cup averaging 2.4 million Total Viewers 2+ (2,373,521), 1.4 million Adults 18-49 (1,365,404), 761,000 Adults 18-34 (760,983) and 933,000 Persons 12-34 (932,920) up +15%, +6%, +9%, and +7% in the demos respectively versus 2006.
With 9.4 million Total Viewers 2+ (9,405,222) the June 27th Round of 16 match between Mexico and Argentina was the most watched event in the history of Spanish-language television, regardless of genre.
Averaging 4.5 million Total Viewers 2+ (4,546,634), the June 26th Round of 16 match between Ghana and the United States was the largest audience for a U.S. World Cup match ever in the history of Univision.
Regardless of language, on Sunday, July 11th, Univision’s coverage of the 2010 FIFA World Cup final match was the #1 program of the week among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 in: Los Angeles, Miami, Houston, Dallas and Phoenix.
