Saturday night’s USA vs. Mexico final match – part of the 2011 CONCACAF Copa Oro (Gold Cup) – has broken records as the highest-rated primetime sports broadcast ever on Univision across all key demographics. Additionally, it was the top-rated Copa Oro tournament broadcast in the network’s history with approximately 20 million unduplicated viewers tuning in to some or all of Univision’s Copa Oro 2011 coverage through the semifinal game.
With over 10.8 million viewers tuning in to all or part of the broadcast, and with an average audience of nearly 8 million Persons 2+ and 4.7 million Adults 18-49, Mexico’s 4-2 come from behind victory led Univision to be the #1 network, broadcast or cable, on Saturday night. Plus, on Univision local stations, the USA vs. Mexico match was the #1 broadcast program of the entire day, regardless of language, among Persons 2+, Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and People 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento.
In conjunction to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision offered free streaming of all CONCACAF Copa Oro matches online at www.UnivisionDeportes.com, where the USA vs. Mexico resulted in over 100,000 unique media players, according to MRC audited Univision Online Metrics. Over the three-week tournament, Copa Oro content on the site received 2.75 million visits and 15.6 million page views.
ADDITIONAL NATIONAL HIGHLIGHTS:
Univision’s broadcast of Saturday night’s Copa Oro final featuring Mexico versus USA (8:54 p.m. to 11:04 p.m. ET) averaged: 8.0 Million Persons 2+ (7,981,000)
#1 program of the night beating all primetime programming regardless of language including CBS’ first-run airings of “Crimetime” and “48 Hour Mysteries”
3.5 Million Persons 12-34 (3,521,000)
#1 program of the night beating all primetime programming regardless of language including CBS’ first-run airings of “Crimetime” and “48 Hour Mysteries”
#2 primetime program of the week regardless of language beating NBC’s “The Voice” as well as all airings of “America’s Got Talent,” FOX’s “So You Think You Can Dance,” and ABC’s “Expedition Impossible” and “The Bachelorette”
More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
2.8 Million Adults 18-34 (2,796,000)
#1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
#1 primetime program of the week regardless of language
More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
4.7 Million Adults 18-49 (4,719,000)
#1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
#3 primetime program of the week regardless of language beating the Tuesday and Wednesday night editions of NBC’s “America’s Got Talent,” ABC’s “Expedition Impossible,” and FOX’s Wednesday and Thursday editions of “So You think You Can Dance”
More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
1.7 Million Men 18-34 (1,702,000)
#1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
#1 primetime program of the week regardless of language
More viewers in the demo than NBC’s June 15 airing of game #7 of the Stanley Cup Finals
2.9 Million Men 18-49 (2,876,000)
#1 program of the night beating all primetime programming regardless of language including CBS first run airings of “Crimetime” and “48 Hour Mysteries”
#1 primetime program of the week regardless of language
Source: The Nielsen Company, NPM; Live + SD 6/20-6/26/11, Reach based on 6/25/11 Nielsen Fast Cume, 6+ minute qualifier.
On the night, Univision was the most-watched primetime network regardless of language among:
Total Persons 2+ (6,490,000)
Persons 12-34 (2,786,000)
More than ABC, CBS, FOX and NBC combined
Adults 18-49 (3,788,000)
More than ABC, CBS, and NBC combined
Adults 18-34 (2,222,000)
More than ABC, CBS, FOX and NBC combined
Men 18-49 (2,282,000)
More than ABC, CBS, FOX and NBC combined
Men 18-34 (1,332,000)
More than double ABC, CBS, FOX and NBC combined
Source: The Nielsen Company, NPM; Live + SD, 6/25/11.
Overall approximately 20 million unduplicated viewers tuned in to some or all of Univision’s Copa Oro tournament through the semifinal match, and with the final match delivering another record breaking performance, Copa Oro 2011 finishes as the most successful Copa Oro ever in Univision’s history, increasing across key demos versus Copa Oro 2009 by:
+36% Persons 2+ (2,250,000)
+36% Persons 12-34 (951,000)
+34% Adults 18-34 (803,000)
+36% Adults 18-49 (1,423,000)
+37% Men 18-34 (529,000)
+36% Men 18-49 (929,000)
Source: The Nielsen Company, NPM; Live + SD data; Gold Cup 2011 (6/5/11-6/25/11) vs. Gold Cup 2009 (7/3-7/26/2009).
LOCAL HIGHLIGHTS:
Regardless of language, Univision had the highest viewed local stations during the Copa Oro final match between USA and Mexico:
Among Persons 2+, Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
Univision’s coverage of the Copa Oro final match between USA and Mexico was also the #1 broadcast program during entire week (Monday to Sunday, 6:00 a.m. to 2:00 a.m.):
Among Persons 2+ in Miami, Houston and Dallas
Among Adults 18-49, Men 18-49 and Adults 18-34 in Miami, Houston, Dallas, San Francisco and Sacramento
Among Men and Persons 12-34 in Miami, Dallas, Chicago, San Francisco and Sacramento
During Univision’s coverage of the Copa Oro final match between USA and Mexico, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined:
Among Persons 2+ in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
Among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
In fact, during the Copa Oro final match, KMEX Univision 34 in Los Angeles had:
More than five times the combined viewership of the ABC, CBS, NBC and FOX stations among Persons 2+
More than 18 times the combined viewership of the ABC, CBS, NBC and FOX stations among Adults 18-49
More than 26 times the combined viewership of the ABC, CBS, NBC and FOX stations among Men 18-49
More than 16 times the combined viewership of the ABC, CBS, NBC and FOX stations among Adults 18-34
More than 20 times the combined viewership of the ABC, CBS, NBC and FOX stations among Men 18-34
More than 21 times the combined viewership of the ABC, CBS, NBC and FOX stations among Persons 12-34
Among Adults 18-49, Univision local stations had:
More than two times the combined viewership than the ABC, CBS, NBC and FOX stations in Miami and Dallas
More than four times the combined viewership than the ABC, CBS, NBC and FOX stations in Houston
More than six times the combined viewership than the ABC, CBS, NBC and FOX stations in San Francisco and Sacramento
Among Adults 18-34, Univision local stations had:
More than two times the combined viewership than the ABC, CBS, NBC and FOX stations in Miami and Chicago
More than three times the combined viewership than the ABC, CBS, NBC and FOX stations in Dallas
More than eight times the combined viewership than the ABC, CBS, NBC and FOX stations in Houston
More than 12 times the combined viewership than the ABC, CBS, NBC and FOX stations in San Francisco and Sacramento
(Source: Univision – The Nielsen Company, NSI Impressions (6/20/11-6/26/11), live game across time zones. Live+SD)
