Univision #4 Broadcast Network for the Week in
Overall Primetime among Adults 18-34, Beating ABC and CW
NPM Broadcast Prime Highlights Week of 03/15/10
• Univision finished the week as the #4 ranked broadcast network in overall primetime, beating ABC and CW, among Adults 18-34 (905,000) and for the third consecutive week has been the #2 most-watched broadcast network in primetime among Kids 2-11 (429,000). Additionally, Univision ranked at #5 among Total Viewers 2+ (3.1 million) and Adults 18-49 (1.6 million).
• Last week, Univision out-delivered ABC, CBS, NBC or FOX on 5 out of 7 nights among Adults 18-34, 4 out of 7 nights among Adults 18-49 and on 6 out of 7 nights among Teens 12-17.
• Regardless of language, Univision had 3 of the Top 30 Programs of the week among Adults 18-34 and 5 out of the Top 30 Programs among Teens 12-17.
• On Friday night, Univision was the #2 most-watched broadcast network in primetime, behind CBS’ coverage of the NCAA Basketball Championships, among Adults 18-34 (1.0 million) and Teens 12-17 (204,000) and ranked at #4 among Adults 18-49 (1.8 million) for the night.
• Univision’s “Hasta Que El Dinero Nos Separe” (For Love or Money) was the third most-watched program on Friday night among Adults 18-49 and Adults 18-34. Additionally, “Corazon Salvaje” (Wild Heart) rounded out the Top 5 Programs of the night among Adults 18-34 (#5).
• Univision garnered the #3 position in overall primetime among Adults 18-34 on Wednesday (1.0 million) and Thursday (1.1 million) night and ranked as the #4 network among Adults 18-49 with 1.9 million on each night of those nights in overall primetime.
• The popularity of “Hasta Que El Dinero Nos Separe” (For Love or Money) continues to make Univision the #2 ranked network, behind FOX, in the 8-9pm hour among Adults 18-34 (1.5 million) and Women 18-34 (792,000). The novela also captured the #4 ranking among Adults 18-49 (2.4 million) and Women 18-49 (1.3 million); beating ABC and CW in the 8pm hour.
• “Corazon Salvaje” (Wild Heart) made Univision the #5 ranked network in the M-F/9-10pm hour among Adults 18-49 (1.8 million), Adults 18-34 (1.0 million) and Total Viewers 2+ (3.5 million).
• In the 10pm hour, Univision took the #4 position, beating ABC with its checkerboard programming among Adults 18-34 (692,000) and Women 18-34 (441,000).
• Sábado Gigante” (Giant Saturday) made Univision the #3 ranked network on Saturday night, behind CBS and FOX, among Adults 18-34 (443000), Teens 12-17 (85,000), Kids 2-11 (212,000) and ranked #4 among Adults 18-49 (908,000).
• On Sunday night “Nuestra Belleza Latina” (Out Latin Beauty) averaged 3.0 million Total Viewers 2+, 1.6 million Adults 18-49, 801,000 Adults 18-34 and 267,000 Teens 12-17. The second episode of “Nuestra Belleza Latina” (Out Latin Beauty) saw increases over the premiere of +17% among Total Viewers 2+, +16% among Adults 18-49, +9% among Adults 18-34 and +109% among Teens 12-17.
• The second episode of “Nuestra Belleza Latina” (Out Latin Beauty) delivered more Adults 18-49 and Adults 18-34 than FOX’s “Til Death” and ABC’s special “Thin Ice” on Sunday night.
(Source: Univision)
