Univision Online announced the results from a custom nationwide study conducted by Forrester Consulting, which showed that Univision.com was the most-visited Spanish-language website in the U.S. among Hispanics who used the Internet at least once in the 30 days prior to taking the survey. According to Univision.com’s Media Rating Council-accredited traffic measurements, the website delivered an average of 16.5 million monthly unique browsers, 36.5 million monthly visits and 12.5 million monthly video streams in 1st quarter 2008.
In addition, the study shows the dramatic potential of mobile advertising with this community. Univision.com users are 11.5 times more likely than non-Hispanics online to be interested in accepting advertising on their mobile device in exchange for free content or offers. Univision’s users are also more open to downloading mobile video than non-Hispanics. In fact, they are seven times more likely to be interested in paying for TV or event highlights on their mobile phones.