Univision Interactive Media has launched new Univision.com homepage that features additional video, geo-targeted news and information, easier registration and a redesigned mobile site with improved search capabilities and video. The site is currently the No. 1 most-visited Spanish-language website among U.S. online Hispanics. Univision.com’s online and mobile offerings generated 412 million visits with over 3.2 billion page impressions in the U.S. so far this year.
The revamped online and mobile homepages are the result of months of experimenting, usability testing and direct feedback from users. Users receive enhanced content and video, and a heightened navigation experience.
“The launch of our redesigned Univision.com homepage is the culmination of a year-long effort to rebuild and enhance our entire network of national and local online and mobile sites,” said Kevin Conroy, President/Univision Interactive Media and Enterprise Development in a statement. “Our efforts to continuously improve our products reflect our commitment to deliver the most relevant and compelling content and services to U.S. Hispanics on a daily basis, both online and on mobile. Today, this important audience influences the digital landscape like never before and the launch of this new homepage will further strengthen our leadership position among U.S. Hispanics in the interactive space.”