Univision Radio enabled its 46 FM radio stations with TagStation to deliver visual, interactive content to the NextRadio FM smartphone app.
NextRadio President says Univision Radio stations represent an important demographic demographic with 93% of Hispanics listening to radio each week. Univision Radio joins a radio industry effort to provide a consistent presentation of broadcast radio on the smartphone.
TagStation is a cloud-based service that is the programming and sales content “engine” behind NextRadio, powering the interactive experience. With the TagStation software, stations can synchronize their on-air broadcasts with album artwork, images, text and interactive touch points for visual display in the NextRadio app.
And key for executives, stations can build enhance advertising — in addition to promotions and broadcast schedule content on the app.
“We are focused on creating new ways to enrich the listening experience for our audience and advertising partners and we know that increased interaction with their favorite Univision Radio personalities will create a stronger listener connection,” says Univision Local Media EVP Lee Davis.
