Univision is adding two versions of “Edición Digital” online-only newscasts to its roster of midday local newscasts, which launched earlier this year in nine markets.
Created exclusively for broadcast on the Hispanic media network’s digital platforms, Univision’s hyper-localized, 30-minute newscasts will debut in Chicago and San Antonio on June 26 immediately following Noticiero Univision Digital.
“Chicago and San Antonio are two important cities with unique preferences, so we designed these new iterations of Edición Digital with each city’s needs in mind,” said Chris Peña, Univision’s SVP of News and Local Media. “As our community changes, how we serve them also must change. These midday newscasts have proven to be a successful format for us to get our audience thought-provoking and relevant news and information when and where they want it.”
Similar in style to the nationally distributed Noticiero Univision Edición Digital, the two local digital-only newscasts are designed serve an audience of Spanish-language media consumers who desire a midday newscast. As many are on-the-go, access primarily via computers, mobile phones or tablets was the goal for reaching the Hispanic population in the Windy City and the Alamo City.
Diana Perez and Enrique Rodriguez will lead Edición Digital: Chicago, with participation during its 11:30am-Noon Central stream time from all Univision Radio stations in Chicago.
Edición Digital: San Antonio will be hosted by Brenda Jimenez and Prissila Sanchez. This newscast will be a first for Hispanic TV: Univision is going with a bilingual presentation as the company seeks to TV, digital platforms and radio “to serve a modern, multicultural San Antonio.”
Like in Chicago, this digital-only newscast will see participation from Univision’s radio stations in San Antonio, which include English-language Tejano KXTN-FM 107.5 and CHR/Rhythmic KBBT-FM 98.5 “The Beat.”
The Alamo City newscast will stream weekdays between 11:30am and Noon.