The leading Hispanic broadcaster in the United States has been pursuing an aggressive expansion into digital realms, and to that end it has hired an executive from one of the biggest digital entities in existence: Google.
The exec is Mark Lopez, who is coming aboard at Univision as EVP/GM of Univision Digital.
Lopez will report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.
At Google, he was head of U.S. Hispanic Audience Sales since 2010, with responsibility for growing the internet giant’s presence in the Hispanic media business.
“The addition of Mark at a time when our main focus is digital innovation and expansion speaks to our commitment to delivering a Univision branded experience everywhere our audience is and driving engagement across platforms,” said Isaac Lee. “Mark’s expertise in digital media, combined with his profound understanding of U.S. Hispanics, makes him a perfect fit for UCI’s digital arm, where he will undoubtedly be instrumental in moving our digital strategy forward.”
“I am thrilled to be joining the leading Hispanic multimedia platform. Univision’s brand and access to content and talent is unparalleled in the marketplace,” said Lopez. “I look forward to working with Isaac and UCI’s leadership to accelerate our business, across our own properties and working together with distribution partners.”