Premium music video and entertainment service VEVO announced a syndication partnership with Univision Interactive Media to bring VEVO’s music video catalogue to Univision Interactive Media’s new Música site and across its local TV and radio station websites.
Beginning immediately, Spanish and English language music video programming across the Univision Interactive Media network of sites will be powered in part by VEVO. Visitors within the US and Puerto Rico will have access to VEVO’s high quality programming across all music genres, which include thousands of music videos, major artist premieres, original series, exclusive concerts and live music events. In addition to browsing and commenting on music videos, fans can access artist news and participate in popular music forums on www.UnivisionMusica.com.
“The popularity of VEVO’s music programming among Hispanics has proven to be very strong and this new partnership with Univision Interactive Media will provide an even stronger link between VEVO and the millions of music fans amongst the Hispanic community,” said Rio Caraeff, President and CEO, VEVO. “By aligning with Univision Interactive Media, a leading and trusted brand amongst Hispanic audiences within the U.S., VEVO can offer these fans the music programming that they love while further targeting one of the fastest-growing audiences for brand advertisers,” he added.
“Given our leading market and brand position, Univision Interactive Media is uniquely positioned to serve Hispanics,” said Kevin Conroy, president, Univision Interactive Media. “We know how important music is to our audience, and we saw a great opportunity to offer our audience a brand new, enhanced music experience. In partnering with leaders in the music space like VEVO, we are giving our music fans access to great video content along with an enhanced interactive experience.”
