The roster of new and returning sponsors for the 23rd annual edition of “Premio Lo Nuestro” Latin Music Awards includes Anheuser-Busch, Chevrolet, American Honda, L’Oréal Paris, Old Navy, T-Mobile USA and Walmart will be prominently featured throughout. Chevrolet, L’Oréal Paris, Old Navy and Walmart are the new sponsors this year.
T-Mobile USA will host Cristian Castro on the red carpet to check out the company’s latest device, the myTouch 4G.
Broadcast live and in HD from the American Airlines Arena in Miami, the 2011 edition airs 2/17 at 8 pm ET/PT (7 pm Central). “Premio Lo Nuestro” is preceded by the red carpet arrivals pre-show “Noche de Estrellas” to air at 7pm ET/PT (6pm Central).
“Premio Lo Nuestro” is television’s longest-running and top-rated Latin music awards show, delivering audience levels reaching 11.3 million viewers for its 2010 edition. Last year’s broadcast made Univision the #2 network, regardless of language, for the night beating ABC, CBS, FOX and CW among Adults 18-34.