Univision is unveiling its 2013-14 programming lineup at its annual upfront presentation in New York 5/14 with more than 30 new shows. The emphasis is on more targeted, multimedia programming, offering more product integration opportunities than ever before and more engagement.
In the last two years, Univision has expanded with three new cable networks, including Univision Deportes Network (sports), Univision tlnovelas (telenovelas) and ForoTV (news); UVideos – the first bilingual digital video network with the most comprehensive social experience available in any language; the JV with ABC to launch an English-language news and lifestyle cable network Fusion; the Uforia music service; and a slate of original digital content – including Flama, a new digital destination with original video content for Hispanic millennials.
Said Randy Falco, Univision CEO: “There is no denying that the Hispanic community will drive future media consumption in the U.S. and that multiplatform engagement is the new face of the media landscape – there is also no doubt that Univision has an unmatched position at the intersection of those two growth opportunities: Hispanic and digital. We have a leading, unbeatable formula of exclusive content, high brand affinity, and unparalleled distribution across every platform, making Univision the one and only gateway to Hispanic America not just for advertisers, but also for any company looking to connect with this fast growing demographic. Our advantage is Spanish-language content, but we are constantly exploring all of the ways we can be the ultimate resource for all Hispanics tastes and preferences regardless of language or platform.”
At the upfront, Univision says it is unveiling two new telenovela productions, including “La Tempestad” (The Storm) which is one of the largest and most ambitious shows ever produced by Televisa, starring Latin heartthrob and crossover star William Levy and former Miss Universe Ximena Navarrete.
Univision’s second broadcast network, rebranded from TeleFutura to UniMás earlier this year, is catering to the Hispanic male 18-34 – which has grown 26% in the last decade. This year’s upfront includes more content than ever for UniMás, including “La Viuda Negra” (The Black Widow), based on the dramatic true-life story of one of the biggest drug lords in Miami in the 1970s and 1980s; a new soccer-themed series called “La Selección” (The Team); “Gossip Girl Acapulco” based on the scandalous lives of Acapulco’s elite; and “Metastasis,” based on the critically acclaimed American series “Breaking Bad.”
Univision Deportes is ramping up efforts to acquire rights to more teams and sports properties, and will air more live soccer for the 2013-14 season than any other sportscaster, regardless of language. With the addition of the recently launched Univision Deportes Network– which reached the 23 million subscriber milestone–and the company’s digital sports platforms, this summer Univision Deportes will have more rights to Liga MX matches than any other media company in the U.S.
Univision Cable Networks include content focused on sports, music, telenovelas and news. Galavisión, Univision Deportes Network, Univision tlnovelas, ForoTV, De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia.
“Advertisers can no longer ignore the fact that viewing of the four English-language networks is eroding – down 11 percent season-to-date – whereas Univision’s audience is up and is being fueled by the most significant population trend in the country,” said Cesar Conde, president of the Univision Networks. Added Keith Turner, president of Advertising Sales for Univision Communications: “It’s simple: engaging with the Hispanic consumer is the key to advertisers’ long-term growth strategies, and no media company is better equipped than Univision to make that happen. The power of our portfolio of leading media assets across traditional and non-traditional platforms can provide marketers with a ubiquitous connection to the one consumer group that is going to move the needle for their brands today and into the future. Our world-class content, innovative distribution partnerships and all-encompassing digital platforms make Univision a ‘one-stop shop’ for marketers – and our February sweeps victory only gives them one more reason to actively shift their spend from English to Spanish.”