Univision has partnered with the American Red Cross to assist in fundraising efforts aimed at helping those in need due to the devastation resulting from the recent catastrophic earthquake in Peru. As part of the massive, multi-platform effort, the Univision networks are taking full advantage of their cross-promotion capabilities to promote the fundraising efforts through PSAs and special reports. The special programming is airing on some of the networks most popular programs, including: Univision’s "Sabado Gigante", "Despierta America" and "Primer Impacto"; TeleFutura’s "Escandalo TV" and "El Show de Monica"; and Galavision’s "Decorando Contigo".
The networks are also mobilizing their sports properties to include "Futbol Liga Mexicana", "Contacto Deportivo" and "Republica Deportiva". In addition, Univision Network’s national newscast, "Noticiero Univision," continues to keep the U.S. Hispanic community informed with up-to-the-minute coverage.
RadioCadena Univision has also produced on air PSAs featuring Univision Radio talent that encourages listeners to make a donation to the American Red Cross. In addition, RadioCadena Univision continues its extensive news coverage as well as special segments on public affairs programs.
Univision Online has created a special section of its website accessed through Univision.com to house all earthquake-related coverage, essays, testimonials, photos and video.
"The devastation in Peru has hit very close to home for many of our viewers and listeners. We feel that it is extremely important for us to provide our audience with an effective vehicle through which to lend both moral and financial support to their family, friends, loved ones and compatriots in Peru during this time of need," said Joe Uva, Univision CEO.
