Univision Interactive Media is partnering with YouTube to make short-length and long-form Univision videos available on the YouTube.com website.
Univision, TeleFutura and Galavisión television programs will be featured and promoted throughout the YouTube.com site. Content will be updated to include relevant offerings as well as an extensive archive of library programs. In addition to top Univision shows, users will have access to Univision.com videos across key content categories, as well as unique footage from Univision celebrity interviews and special events such as next year’s “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards). Univision will also be using YouTube’s leading Content ID technology to more effectively track user engagement and monetize Univision content uploaded by YouTube users.
This partnership provides advertisers with unique sponsorship opportunities, including new inventory for display ads.
“Clearly, Univision has established itself as a premier provider of Spanish-language television content here in the U.S.,” said Chris Maxcy, head of Content Partnerships at YouTube. “This deal is a big win for us and marks one of the most comprehensive partnerships for full-length programming signed to date. There is a huge demand to watch Spanish-language content on YouTube. With this new partnership, our community here in the U.S. can watch and enjoy both full-length and short-form programming from Univision’s three major networks on our platform.”