Univision programming launches on YouTube; Kraft sponsors


Univision Interactive Media, the digital division of Univision Communications, announced that short- and long-form video of top Univision, TeleFutura and Galavisión shows are now available on YouTube at www.youtube.com/univision.

“This launch is a very important milestone for our Company, as it represents the first time that Univision programming is being made available anywhere on the Web beyond Univision.com in both short- and long-form format,” said Kevin Conroy, president of Univision Interactive Media. “The new Univision channel on YouTube extends our reach, enables us to bring Univision’s quality programming to a broader audience, and reinforces our position as the leading Spanish-language video provider for U.S. Hispanics.”

Along with access to top programming from the three major networks, the Univision channel will feature Univision.com videos across key content categories. Featured shows include Univision’s morning show “Despierta América” (Wake-Up America), news magazine “Primer Impacto” (First Impact), weekly drama series “Mujeres Asesinas” (Killer Women) and talk show “Don Francisco Presenta” (Don Francisco Presents); TeleFutura’s entertainment show “Escándalo TV” (ShowBiz TV) and Galavisión’s home decorating series “Decorando Contigo” (Decorating with You) to name a few.

Weekly show recaps will also premier on YouTube this week, featuring custom introductions by Univision talent. These videos will provide a look at the week’s best moments from top Univision shows, including “Noticiero Univision” (Univision Network News), entertainment magazine “El Gordo y La Flaca” (The Scoop and the Skinny) and more.

The Univision channel on YouTube also provides new opportunities for Univision’s advertisers. Built upon its longstanding partnership with Univision, Kraft Foods has already signed on as exclusive launch sponsor.

“We’re thrilled to be the first advertiser to partner with Univision and YouTube for the launch,” said Kelley Woodland, senior director, consumer relationship marketing at Kraft Foods North America. “From everyday dinner to special celebrations, we provide Latin moms with recipe ideas, tips and cooking videos. Thanks to the YouTube Univision channel, we’ll be able to share our delicious food ideas with a broader Hispanic audience and engage them in new ways.”