Univision Radio applauds Arbitron decision to delay PPM


Univision Radio announced it was happy with Arbitron’s decision to delay the scheduled rollout of the PPM system in nine markets: "We are pleased Arbitron has recognized the deficiencies in the PPM sample and has delayed the start of the service while improving the samples…We look forward to working with Arbitron on the research and business issues related to the PPM service, as they work to ensure their ratings are accurate. As the nation’s sole radio monitoring service, listeners, advertisers, stations and networks all rely on Arbitron’s measurement. We commend their responsibility in addressing issues with the sample before launching the PPM service any further. Arbitron must also commit to making improvements in Houston and Philadelphia samples since the flawed PPM data is the only currency available in those markets."