Its quarterly concert series will now be a multiplatform marketing opportunity. “Desayuno con…” (Breakfast with…) will extend Univision Radio’s evening concerts to network television on “Despierta América” (Wake-Up America), Univision’s daily morning TV show. “Desayuno con…” kicked off 5/16 with Spanish-English CHR crossover artist Pitbull with an exclusive mini-concert and interview. Later this year, the series will also include performances by bachata star Romeo Santos, award-winning superstar Fonseca and others.
“Desayuno con…” will feature some of the biggest names in the Latin music world, as well as a weekly music segment. Subway Restaurants and MasterCard have signed on as sponsors.
“This is a great opportunity for our listeners and viewers to have access to the most popular international artists in the Latin music industry,” said Jack Hobbs, EVP and director of Corporate Sales, Univision Radio. “‘Desayuno con..’ adds to Univision Radio’s promotional opportunities and content options, and creates another platform where we can work with marketers to enhance their brands with Hispanic audiences, leveraging a program that speaks to one of Hispanic America’s greatest passion points, music.”