Univision Radio to add “Viva La Familia” programming


Following the success of Todobebé’s “Viva La Familia” on the Univision Television Network, Univision Radio announced a partnership to bring Todobebé and “Viva La Familia” (Hooray for Families!) to the national radio airwaves. Aracely Arámbula, “Viva La Familia’s” co-host, megastar actress, and celebrity mom, will be a host of the radio vignettes. Other featured talents include Todobebé’s co-founder, award-winning author, and parenting expert, Jeannette Kaplun.

“We are thrilled to partner with Todobebé to bring ‘Viva la Familia’ to our loyal listeners across the country,” said Gary Stone, president and COO, Univision Radio. “This partnership extends wildly popular, family-friendly TV content to our radio listeners and presents a unique opportunity for brands to connect with our audiences.”

The content will offer unique sponsorship opportunities and can be customized and expanded to include topics that are relevant for consumer product companies and retailers who want to deliver their messages in a positive, trusted and inspiring context for Spanish-speaking families. The Todobebé and “Viva La Familia” vignettes will air throughout the day on various Univision Radio stations and on RadioCadena.