Univision scores with soccer

0

Univision says its live telecast of Wednesday night's highly-anticipated semi-final Copa América soccer match between the national teams of Mexico and Argentina reached an estimated audience of 11 million people and averaged 6.9 million viewers, making it the most-watched sportscast in Spanish-language television history. In addition, the Copa América Mexico vs. Argentina semi-final was the #1 program of the entire night among all Adults 18-34, Men 18-34 and Men 18-49. That's not just #1 among Hispanics, mind you. Univision notes that the soccer telecast out-delivered all original programming on other networks, including ABC's "Next Best Thing," "American Inventor" and "Traveler," NBC's "Singing Bee," "America's Got Talent" and "Last Comic Standing-5," and Fox's "So You Think You Can Dance" and the debut of  "Don't Forget the Lyrics." 


 


SHARE
Previous articleTribune looking to close in Q4
Next articleTransactions 07-16-07

RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.