Five Million Viewers Tune in to Univision for Highly Anticipated Mexico Vs. Uruguay Match-up Univision Stations Register Impressive Audience Levels in Key Markets Across the Country Univision Interactive Media’s Traffic Skyrockets to Highest Levels Ever.
Tuesday’s exciting match between Mexico and Uruguay on Univision attracted an average of 5.0 million Total Viewers 2+ (5,016,289), 3.1 million Adults 18-49 (3,085,659), 1.8 million Adults 18-34 (1,837,144), and 2.3 million Persons 12-34 (2,264,564); that’s among all viewers, not just Hispanics. Overall, the Mexico and Uruguay telecast is Univision’s 3rd highest of the 2010 tournament so far and is among the top 10 World Cup telecasts in the network’s history.
Source: The Nielsen Company NPM, Live+SD, 6/11-6/22/10, matches 6/21-6/22 based on Fast National Ratings.
Local Highlights
Mexico vs. Uruguay Match – Tuesday, June 22 Was the #1 program so far this week among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 in Los Angeles, Houston, and Sacramento. In Dallas, it was the #1 program among Persons 12-34.
Was #1 in the time period (9:30am-12pm ET/ 6:30am-9am PT), regardless of language, in the following markets:
Among Total Viewers 2+ : Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
Among Adults 18-49, Adults 18-34 and Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
(Source: The Nielsen Company, NSI preliminary ratings (6/21-6/23/10), live game across time zones. Live+SD)
UnivisionFutbol.com Highlights
Univision Interactive Media continues to set record traffic every day since the start of the World Cup across platforms. To date, users have consumed nearly 200 million total pages across all UIM platforms with over 25.5 million visits.
This week, users have averaged the longest streaming time per media player during the tournament, with viewers watching almost an average of 1 hour, 45 minutes of video
UnivisionFutbol.com users have watched almost 1.9 million total hours of live match streaming this week.
The Mexico/Uruguay match was UnivisionFutbol.com #3 game to date, peaking at almost 180,000 simultaneous streams. Day 12 also propelled the Univision Fútbol mobile app to its top day ever with 1.7 million page views and over 310,000 visits.
(Sources: Univision – UIM Traffic – Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited); Quattro Wireless, July Systems, June 11-23; MIA (6/11-6/20) Live Streaming Traffic – Conviva, 6/21 – 6/23 Mobile App Traffic – July Systems, 6/22)
