Univision trumpets #2 Thursday finish

Thursday’s second season premiere of “Mujeres Asesinas” (Killer Women 2) helped Univision rank as the #2 network in primetime (1/28/10; 8-11pm ET/PT; 7-10pm Central) among Adults 18-49 (2.6 million viewers) and Adults 18-34 (1.6 million viewers), beating ABC, CBS, NBC and CW. Among Total Viewers 2+ (4.6 million viewers) Univision was the #4 network in primetime, beating NBC and CW. In addition, the internationally acclaimed series was the #1 program in the time period among Adults 18-34 and Persons 12-34, and #2 among Adults 18-49. 

“Mujeres Asesinas 2” Average Audience

Thursday, January 28, 2010

10-11pm ET/PT (9-10pm Central)

 Additional Highlights 

• Univision was also the #1 network among Women 18-34 (970,000), and the #2 network among Men 18-34 (593,000) and Persons 12-34 (1.8 million), beating ABC, CBS, NBC and CW for the entire night (8pm-11pm).  

• At 10pm Univision was also the #1 network among Women 18-34 and Persons 12-34, the #2 network among Men 18-34, beating ABC, CBS and NBC, and the #2 network among Women 18-49, beating ABC and NBC.

• “Mujeres Asesinas 2” was the fourth ranked program during Thursday’s broadcast prime (8pm-11pm) among Adults 18-34, the fifth ranked among Persons 12-34, and the sixth ranked program among Adults 18-49 on all of television.

• The premiere episode of “Mujeres Asesinas 2”:

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  • Delivered more viewers, including Adults 18-34 and Adults 18-49, than CW’s entire primetime programming line-up which consisted of first-run episodes of “Vampire Diaries” and “Supernatural.”

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  • Out-delivered original airings of ABC’s “The Deep End,” CBS’s special “Live for the Moment” and all cable primetime programming including MTV’s premiere of the fifth season of “America’s Best Dance Crew” and USA’s “Burn Notice” among Adults 18-49, Adults 18-34 and Persons 12-34.

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  • Attracted nearly seven times more viewers than Telemundo’s 10pm novela, “Victorinos” among Adults 18-49 (2,622,000 vs. 378,000), Adults 18-34 (1,582,000 vs. 235,000) and six times more Total Viewers 2+ (4,477,000 vs. 702,000).

Source: The Nielsen Company, NPM (01/28/2010), 8pm-11pm.  “Mujeres Asesinas 2” premiere aired from 10pm-11pm. Live+SD.

Local Market Highlights

• Locally, Univision was the #1 station during the “Mujeres Asesinas 2” premiere’s time period in the following markets:

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  • Among Adults 18-49: Los Angeles, New York, Miami, Houston, Dallas, Chicago and Phoenix
  • Among Adults 18-34: Los Angeles, New York, Houston, Dallas, Chicago, Phoenix and Sacramento
  • Among Total Viewers 2+: Los Angeles, Miami, Houston, Dallas and Sacramento
  • Among Adults 25-54: Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento

• Locally, Univision’s “Mujeres Asesinas 2” was the #1 program in prime in the following markets:

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  • Among Adults 18-49: Dallas (tie) and Sacramento (tie)
  • Among Adults 18-34: Los Angeles, New York and Sacramento
  • Among Adults 25-54: Houston and Dallas

Source: The Nielsen Company, NSI Final Ratings (01/28/2010), 8pm-11pm E/PT, 7-10pm Central.  “Mujeres Asesinas 2” premiere aired from 10pm-11pm E/PT, 9-10pm Central . Live+SD.

(Source: Univision)