Univision Communications says Sarah Madigan has been promoted to the newly created position of EVP/Content Distribution. Madigan joined the company in 2011, and most recently served as SVP/Business Affairs. She will continue to be based in Univision’s NYC HQ and will report to Tonia O’Connor, president of Content Distribution and Corporate Business Development. In her new position, Madigan will oversee content sales and strategy for digital and linear distribution.
“Sarah’s leadership and dedication have been instrumental in our success to transform UCI into a leading multimedia company that reflects the dynamic audience we serve,” O’Connor said. “She has played an important role in helping us achieve our goals of expanding the portfolio and increasing the distribution of our services on the devices our ever-growing audience uses on a daily basis.”
UCI’s Content Distribution team is responsible for the distribution of all the Company’s digital services including its UVideos Digital Network, Flama, a new digital offering for Hispanics that will feature original digital content, and the expansion of the company’s content portfolio across all platforms in partnerships with its existing and new distributors.
Madigan has overseen distribution agreements for Univision’s TV Everywhere service, while securing broad distribution for the Company’s new networks with partners including DirecTV, Cablevision, DISH Network, AT&T and Verizon, as well as becoming the first Hispanic media company to bring video content to Hulu and Xbox. These multi-year, multi-platform agreements reflect Univision’s distribution philosophy to meet the needs of every Hispanic on every platform.