Univision Communications and the “Ya es Hora” (It’s Time) national partners, announced the expansion of this award-winning civic engagement campaign through new local efforts in partnership with mayors in the top Hispanic cities to register and mobilize voters. Mayors partnering in this effort include New York Mayor Michael R. Bloomberg, Miami Mayor Manny Diaz, Dallas Mayor Tom Leppert, San Francisco Mayor Gavin Newsom, LA Mayor Antonio Villaraigosa and Houston Mayor Bill White.
As part of the partnership, the mayors will participate PSAs to run on Univision, Univision Radio and Univision.com, which will support local grassroots activities taking place in their communities. In addition, Univision will also launch new PSAs focused on informing its audiences about absentee voting.
“The fact that today we are able to engage the mayors of cities with large Hispanic populations in this effort means that we will be able to further enhance our reach and mobilize our community,” said Cesar Conde, executive vice president and chief strategy officer, Univision Communications Inc. “Hispanics will be instrumental in electing the next president of the United States and we are committed to doing our part to empower this important constituency.”
”Our ability to ensure our constituents are informed and able to participate in local, state and national elections is critical,” said Mayor Diaz. ”One of our priorities at the U.S. Conference of Mayors is promoting civic engagement which makes the partnership between the mayors of these Hispanic cities, Univision and the ‘Ya es Hora’ partnership crucial to our efforts.”