Eighth Annual Youth Awards Show Makes Univision Local Stations #1 in Total Day in Key Markets Across the Nation among Viewers 2+, Adults 18-49, Adults 18-34, Among More Demos.
Last night’s energy-packed broadcast of Univision’s “Premios Juventud” youth awards positioned it as the # 1 network, regardless of language, among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34, Women 18-49, Women 18-34, Kids 2-11, Teens 12-17 and Persons 12-34 for the entire night from 8:00 p.m. to 11:00 p.m.
The electrifying awards show reached 10 million Total Viewers 2+ who tuned in to all or part of the broadcast on Thursday, July 21.
NATIONAL HIGHLIGHTS:
Univision’s broadcast of Thursday night’s “Premios Juventud” awards show averaged:
4.6 million Total Viewers 2+
2.6 million Adults 18-49
1.6 million Adults 18-34
1.1 million Men 18-49
612,000 Men 18-34
1.6 million Women 18-49
961,000 Women 18-34
1.9 million Persons 12-34
667,000 Kids 2-11
342,000 Teens 12-17
“Premios Juventud” was the top-rated program on all of television on Thursday night, regardless of language, among all Adults 18-34 (1.6 million) and Persons 12-34 (1.9 million) delivering more viewers in these key demographic groups than ABC’s entire line-up which consisted of original airings of “Wipeout,” “Expedition Impossible” and “Rookie Blue,” as well as CBS’ “Big Brother;” NBC’s “Love Bites;” and FOX’s “So You Think You Can Dance.”
Univision had a strong advantage over its closest competitor on Thursday night, delivering 78% more Adult 18-34 viewers (+687,000) and 14% more Adult 18-49 viewers (+316,000) than CBS. Among Persons 12-34, Univision’s advantage over its closest competitor delivered 67% more viewers (+767,000) than ABC.
Source: The Nielsen Company, NPM Thursday (07/21/2011) 8:00 p.m.-11:00 p.m. Reach based on NPM Fast Cume for Total Viewers 2+, 6+ minute qualified audience (includes visitors). Live+SD.
Local Highlights:
“Premios Juventud” was the #1 broadcast program in the 8:00 p.m. to 11:00 p.m. time period among:
Viewers 2+ in Los Angeles, New York, Miami, Houston and Dallas
Adults 18-49, Persons 12-34 and Teens 12-17 in Los Angeles, New York, Miami, Houston, Dallas (People 12-17 tie), Chicago, Phoenix, San Francisco and Sacramento (People 12-17 tie)
Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and San Francisco
Adults 25-54 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
The youth awards show was the #1 broadcast program in Total Day viewing (6:00 a.m. to 2:00 a.m.) among:
Viewers 2+ in Los Angeles, New York, Miami, Houston and Phoenix
Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Phoenix
Among Adults 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and San Francisco
Among Adults 25-54 in Los Angeles, New York and Miami
Among Teens 12-17 in New York, Miami and Houston
“Premios Juventud” on Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined in the following markets:
In Miami among People 2+, Adults 18-49, Adults 18-34, Adults 25-54, Persons 12-34 and Teens 12-17
In Los Angeles, New York and San Francisco among Adults 18-34 and Persons 12-34
In Houston among Adults 18-49, Adults 18-34, Adults 25-54 and Teens 12-17
In Dallas among Adults 18-34
(Source: Univision -The Nielsen Company, NSI Ratings (7/21/2011), “Premios Juventud” aired 8:00-11:00 p.m. E/PT, 7:00-10:00 p.m. Central. Live+SD)
