HIGHEST REACH EVER FOR UNIVISION’S LATIN GRAMMYS WITH 12.8 MILLION VIEWERS
Univision #2 Network for the Night Among Adults 18-34, Beating CBS, NBC, and FOX
Univision Stations #1 in Major Markets Across the Country
Last night, 11/5/09, Milestone telecast of the 10th Annual Latin GRAMMY? Awards on Univision broke audience records for the network, reaching 12.8 million viewers, that’s all viewers, not just Hispanics, who watched some or all of the star-studded gala event. The broadcast made Univision the #2 network for the night among Adults 18-34, attracting 2.0 million viewers and beating CBS, NBC, FOX and CW in the process. In addition, the awards show attracted an average of 6.0 million Total Viewers 2+ and took the #3 spot among Adults 18-49 with 3.5 million average viewers, beating NBC, FOX and CW for the entire night in that demo. In key local markets such as Los Angeles, New York, Miami, Houston, and Phoenix, Univision stations were #1 for the night, regardless of language, among Total Viewers 2+.
Additional Network Highlights:
Versus its 2008 performance, the 2009 Latin GRAMMY Awards experienced audience increases among key demographics including Adults 18-49 (+10%), Adults 18-34 (+10%), Persons 12-34 (+8%), Men 18-49 (+6%), Women 18-49 (+13%), Men 18-34 (+7%), Women 18-34 (+14%), and Total Viewers 2+ (+2%)
On this very competitive night, the 2009 Latin GRAMMY Awards telecast delivered:
More Adults 18-34 than the original airings of
ABC’s “Flash Forward”
CBS’s entire programming line-up including “Survivor: Samoa,” “CSI” and “The Mentalist”
NBC’s “Community,” “Parks and Recreation” and “The Jay Leno Show”
FOX’s entire programming line-up including “Bones” and “Fringe”
CW’s entire programming line-up including “Vampire Diaries” and “Supernatural”
More Adults 18-49 than the original airings of
ABC’s “Flash Forward”
NBC’s “Community,” “Parks and Recreation” and “The Jay Leno Show”
FOX’s entire programming line-up including“ Bones” and “Fringe”
CW’s entire programming line-up including “Vampire Diaries” and “Supernatural”
Source: The Nielsen Company (11/05/2009) 8:00pm-11:32pm. Univision’s “Latin Grammy 2009” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings 8:00pm-11:00pm. Reach based on NPM Fast Cume for Total Viewers 2+, 6+ minute qualified audience. Latin Grammy 2008 (11/13/2008) on Univision based on NPM (8p-11p). Live+SD
Local Market Highlights:
Univision was the #1 station in the time period (8-11:30pm ET/PT; 7-10:30pm Central) among:
Adults 18-49: Los Angeles, New York, Miami, Houston, Dallas, Chicago (tie), Phoenix and Sacramento
Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
Teens 12-17: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
Univision’s Latin GRAMMY Awards attracted more viewers than the combined viewership to ABC, CBS, NBC, and FOX in Los Angeles, New York, Houston, Dallas and Phoenix among Adults 18-34 and in Los Angeles, Miami and Houston among Adults 18-49
Univision had the top program in primetime last night with the Latin GRAMMY Awards in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento among Adults 18-34, and in Los Angeles, New York, Miami, Houston, Dallas and Phoenix among Adults 18-49
Univision’s Latin GRAMMY Awards posted year-to-year audience increases in Los Angeles, New York, Chicago, Phoenix and San Francisco among Adults 18-34 and Los Angeles, New York, Miami, Chicago, Phoenix and San Francisco among Adults 18-49
(source: Univision Network. Nielsen Station Index, live preliminary ratings, 11/05/2009 (8-11:30pm ET/PT, 7-10:30pm Central)
