Nielsen Media Research was a major contributor as constant currency revenues rose 12.2% for the Media division of The Nielsen Company. Consumer Services was also up, but the Business Media unit down, so constant currency revenues for the entire company rose 6.4%.
Unadjusted for currency fluctuations, revenues for the entire company increased 11.5% to $1.3 billion in Q2.
Revenues for the Media division, led by Nielsen Media Research (NRM), increased 13.3% to $426 million. As noted, that was a gain of 12.2% on a constant currency basis. NRM North America grew revenues 9.1%. Online revenues rose 19.2%, with growth in both the US and international markets. “NRM North America’s growth was due to continued demand for television audience measurement services, new business, price increases, and the continued LPM expansion,” the company said. In a conference call with bond analysts, CFO Brian West said there is continuing demand for the company’s services, despite the US economy, because advertisers need the company’s data to make decisions about how best to spend their ad dollars.
Revenues for the consumer Services division increased 14% to $746 million. On a constant currency basis, that was 5.8%, largely due to a 4.9% growth in Retail Measurement Services, 9.9% growth in Customized Research revenues and 13.5% growth in “other services.” There was growth in all regions of the globe, with double-digit growth in Emerging Markets and Latin America. US growth, however, was in the single digits.
Business Media revenues dropped $8 million to $131 million. That was a 6.1% constant currency decline. The company said revenues for its trade publications were down due to the soft ad market, but trade show revenues were virtually flat with a year ago.