Ups and Downs in the Ratings Game Top 10 Edition

7

Clark-SmidtNielsen Audio results are in for the majors running from 2/26/15 to 3/25/15, and we have the baseline story right here. Clark Smidt will walk us through the numbers from New York to Boston and points in between.


New York to Boston Audio Results and Commentary
By Clark Smidt, Broadcast Connector
April / May:  Always remembered as an important time for radio. What you do, say and play affects media buys and income for the rest of the year. Last week’s NAB, welcomed many new and sustained positives about radio. And, once upon a time, we had a good marriage with music. Today, other than properly logged commercials and paid concert appearances, demands for payment has put us in divorce court. Radio is wireless, everywhere and free, reaching 92% of everyone 6+ every week. Radio delivers free service out of thin air. We don’t charge for local content, public service announcements or delivering the news. And we don’t charge performers for promoting music with free three-minute commercials. Take the free promo, artists, like you always have and still do!

The exact dates are February 26-March 25, with back to “business as usual” January/February/March format updates. Holiday share drop-offs, show more reasonable fluctuations and trends. Here’s your up close, printable RBR Scorecard & Color for Nielsen subscriber, 6+ total shares. Top Ten Radio Markets: #1 New York, NY – #10 Boston, with California, Chicago, Texas and East Coast Majors, in between.

1.NEW YORK, NY. 6+ population 15,697,400. 49 stations, 69% Nielsen subscribers. Ethnic Composition: Spanish 23%, Black 17%.
Rank Calls Format Owner 3 month gain/loss Jan/Feb/Mar Trend Local Color
1 WLTW Adult Contemporary iHeart. + 0.2; 7.4-7.0-7.6, solo A/C, #1 cume 5,6425,700 leads by 1.25 million.
2 WCBS-F Classic Hits CBS Radio. Steady, 6.4-6.2-6.4. ‘CBS/FM increases its lead over Classic Rock WAXQ, 1.5
3 WBLS Urban A/C Emmis Communications. – 0.4; 6.1-5.8-5.7, scoops iHeart Urban WWPR by a full 2.0.
4 WSKQ-F Tropical Spanish Broadcasting System (SBS). – 0.2; 5.5-5.2-5.3, tops 4 Spanish formats; leads WXNY 2.3.
5 WHTZ CHR iHeart. Holds 5.1-5.2-5.1, #2 cume, takes CHRs Emmis Rhythmic WQHT 1.6 & CBS WBMP 2.0.
6 WAXQ Classic Rock iHeart. + 0.6; 4.3-5.0-4.9. No other subscribing NYC Rock format.
7 WINS News CBS Radio. Steady, 4.8-5.1-4.8, ahead of WCBS News 1.6 & N/T WNYC-F 2.2. N/T Total: 11.2.
8 WKTU Rhythmic A/C iHeart. – 0.1; 3.9-4.0-3.8 beats Hot A/C CBS WWFS by 0.8; Cumulus WPLJ 1.8.
9 WWPR Urban iHeart. – 0.2 3.9-3.6-3.7. Two Urban & one Gospel format Total 9.6.
10 WQHT Rhythmic-CHR Emmis Communications. + 0.7; 2.8-3.3-3.5. The 3 NYC CHR formats Total 11.7.
11 WFAN-F/WFAN Sports CBS Radio. – 0.8; 4.5-3.7-3.4, slump but tops ESPN WEPN-F by 2.1. Sports Total: 4.7.
12 WCBS News CBS Radio. – 0.4; 3.6-4.0-3.2. All 7 NYC News & Talkers combine for a 15.9 Total share.
13 WBMP CHR CBS Radio. Flat, 2.1-2.8-2.1.
14 WWFS Hot A/C CBS Radio. + 0.2; 2.8-2.9-3.0, leads Cumulus Hot A/C WPLJ by 1.0.
14 WXNY Spanish CHR Univision Radio. + 0.2; 2.8-2.7-3.0, SBS Spanish Hits WPAT-F trails by 0.9.
16 WNYC-F News/Talk NYC Broadcasting Foundation. – 0.1; 2.7-2.9-2.6, the three NYC public stations Total 4.3.
17 WPAT/FM Spanish Hits SBS. – 0.2; 2.3-2.4-2.1, Total Spanish shares: 11.2.
18 WPLJ Hot A/C Cumulus Media. + 0.1; 1.9-2.1-2.0.
19 WABC Talk Cumulus. + 0.3; 1.6-1.8-1.9. Talkers: Townsquare NJ WKXW ties NYC iHeart WOR 1.4, WNYC 0.6.
20 WNSH Country Cumulus Media. Sticks, 1.5-1.3-1.5. Still seeks Urban Cowboys & no other NYC Country format.
23 WQXR-F Classical WNYC Foundation. + 0.1; 1.0-1.0-1.1.
Non Commercial: Adult Alternative Fordham University WFUV 0.7; Newark Public Jazz WBGO 0.7.
Suburban: Pamal A/C WHUD 0.6, Greater Media A/C WMGQ 0.6, Pamal AA WXPK 0.4, Townsquare A/C WJLK 0.1.
Ethnic: Univision Spanish N/T WADO 0.6, Emmis Gospel WLIB 0.2, Univision Regional Mexican WQBU-F 0.2.
Swings: + 0.7 Rhym-CHR WQHT, + 0.6 ClassicRock WAXQ; – 0.8 Sports WFAN, – 0.4 UrbanA/C WBLS & News WCBS
J/F/M Shares: iHeart 25.8-26.2-26.5; CBS 26.2-24.7-23.9; Emmis 9.1-9.1-9.4; SBS 7.6-7.6-7.4; Cumulus 5.0-5.2-5.4.

2. LOS ANGELES, CA. 10,860,300. 65 stations, 65% subscribe. Spanish 43%, Black 7%.
1 KIIS/KVVS CHR iHeart. + 0.3; 5.0-5.2-5.3, ups CBS CHR KAMP 1.3, EMMS Rhym-CHR KPWR 2.5, #1 cume 3.847 mil.
2 KOST Adult Contemporary iHeart. – 0.5; 5.6-6.2-5.1. Four LA A/C’s: Hot KBIG, Smooth KTWV, Urban KJLH, Total 14.9.
3 KRTH Classic Hits CBS Radio. + 0.4; 4.6-5.1-5.0, exclusive Classic Hits over growing Bonneville Classic Rock KSWD 1.1.
3 KBIG Hot A/C iHeart. + 0.4; 4.6-5.0-5.0, ahead of CBS KTWV 1.5 and Stevie Wonder’s Taxi KJLH 3.7.
5 KAMP-F CHR CBS Radio. + 0.1; 3.9-4.3-4.0, as 3 stations with CHR in their format name combine to Total 12.1.
6 KLVE Romantica Univision Radio. + 0,4; 3.5-3.9-3,9, leads 9 LA Spanish formats, incl Entravision Adult Hits KLYY 1.4.
6 KSWD Classic Rock Bonneville / KSL. + 0.5; 3.4-3.7-3.9, still gaining, leads Cumulus Classic Rock KLOS by 1.9.
8 KCBS/FM Adult Hits CBS Radio. + 0.5; 3.2-3.8-3.7, LA Exclusive format holds nicely in the Top 10.
9 KFI Talk iHeart. + 0.2; 3.3-3.4-3.5, retains #1 of all 7 LA News/Talkers. The Total share 12.7.
10 KTWV Smooth A/C CBS Radio. + 1.2; 2.3-2.6-3.5, nice leap into the Top 10 for an innovative adult format.
11 KRRL Urban iHeart. + 0.6; 2.6-2.5-3.2, with a pop of its own. Combined with only other Urban KJLH = 4.5.
12 KNX/KNX-HD2 News CBS Radio. – 0.3; 3.4-3.1-3.1, the exclusive LA All-Newser.
13 KROQ Modern Rock CBS Radio. Flat, 2.9-3.1-2.9, still ahead of Heart Modern Rock KYSR/KSRY by 0.5.
14 KPWR Rhythmic-CHR Emmis. – 1.2; 4.0-3.6-2.8, takes a momentary iHeart whack in talent wars. Score CHR: 6.8.
15 KPPC News/Talk Southern Cal. Public Radio. + 0.1; 2.5-2.5-2.6, leads Santa Monica College N/T KCRW 1.1.
16 KLYY/KDLD/KDKE Spanish Adult Hits Entravision. + 0.1; 2.5-2.4-2.4 vs. SBS Spanish CHR 1.7.
17 KYSR/KSRY Modern Rock iHeart. -0.1; 2.5-2.4-2.5. Add CBS KROQ & LA Modern Rock Totals 5.3.
18 KLAX-F Regional Mexican SBS. – 0.2; 2.5-2.5-2.3 ties Reg.Mex. Univision KSCA, just 0.1 over Liberman KBUE.
18 KKGO Country Mt. Wilson FM Broadcasters. Same, 2.3-2.3-2.3, Lone Country. Mt. Wilson Jazz KKJZ stays 0.9.
18 KSCA Regional Mexican Univision Radio. – 0.1; 2.4-2.1-2.3. Univision Spanish N/T KTNQ registers 0.4.
21 KRCD/KRCV Spanish Adult Hits Univision. -0.2; 2.4-2.3-2.2, ties Liberman Regional Mexican KUBE & Co.
21 KUBE/KEBN/KBUA Regional Mexican Liberman. + 0.2; 2.0-2.0-2.2 as Lieberman Ranchera KWIZ, is 1.0.
22 KLOS Classic Rock Cumulus Media. Flat at 2.0 for the once mighty ABC Rockin’ Hits.
23 KXOL-F Spanish CHR SBS. – 0.6; 2.3-1.9-1.7, sliding within 0.5 of Entravision Spanish CHR.
24 KUSC Classical University of Southern California. – 0.2; 1.8-1.8-1.6, format exclusive.
25 KCRW/KCRI/WCRU/WCRY N/T Santa Monica College, 1.5. Mt.Wilson Jazz KKJZ -.9. Pacifica Variety KPFK 0.2.
26 KLJH Urban A/C Taxi Productions, 1.3. KDAY/KDEY-F R&B Oldies, 1.0.
Spanish: Liberman Ranchera KWIZ 1.0, Univision Spanish News/Talk KTNQ, 0.4.
Talk: iHeart KEIB 0.8. Salem Media KRLA 0.7. Cumulus KABC 0.5.
Inspirational: Salem Christian KFSH-F 0.7. Salem Religious Teaching KKLA-F 0.7.
Sports: iHeart KLAC, 0.6. CBS KFWB, 0.1. LAA 1 LLC KLAA, 0.1. LA Sports Total from 4 stations: 1.9.
Swings: + 1.2 Smooth A/C KTWV, + 0.6 Urban KRRL; – 1.2 Rhythmic-CHR KPWR, – 0.6 Spanish CHR KXOL-F.
Shares: iHeart 25.0-20.6-25.9, CBS 20.3-22.8-21.5, Univision 8.6-8.6-8.8, SBS 4.8-4.4-4.0, Bonneville/KSL 3.9.

3. CHICAGO, IL. 7,819,200. 78 stations, 53% subscribe. Spanish 20%, Black 18%.
1 WBBM/WCFS News CBS Radio. – 0.4; 7.2-7.4-6.8. #1 Share, leads 4 station N/T pack. Total share: 13.4
2 WAVZ Urban A/C iHeart. + 0.3; 6.2-6.3-6.5, whips Urbans iHeart WGCI 3.3, Crawford WPWX 4.6 & WSRB 5.9.
3 WTMX Hot A/C Hubbard Broadcasting. + 0.4; 5.2-5.2-5.6, now in front of iHeart Hot A/C WLIT/FM by 2.0.
4 WKSC-F CHR iHeart. + 0.2; 4.0-4.2-4.2, #1 cume 2.34 million; 0.3 over CBS Rhym-CHR WBBM-F.
5 WBBM-F Rhythmic CHR CBS Radio. + 0.2; 3.7-3.9-3.9, evolves into exclusive format; keeps 2.18 mil #2 cume.
6 WOJO Regional Mexican Univision. + 0.5; 3.3-3.3-3.8, now tops SBS Regional Mexican WLEY-F 1.5.
7 WLIT/FM Hot A/C iHeart. – 0.9; 4.5-4.1-3.6, the next Hot A/C is Digity WXLC at 0.7.
7 WJMK Classic Hits CBS Radio. + 0.8; 2.8-2.9-3.6. All 3 Chicagoland Classic Hits now within 0.2 of each other!
9 WDRV/WWDV Classic Hits Hubbard Broadcasting. + 0.2; 3.3-3.5-3.5. Three Classic Hits now Total 10.5.
10 WLS-F Classic Hits Cumulus Media. + 0.1; 3.3-3.7-3.4.
11 WGN Talk Tribune Media. – 0.2; 3.5-3.1-3.3, #2 of 4 N/Ts leads Chicago Public WBEZ 1.2, Cumulus WLS 2.1.
12 WGCI-F Urban iHeart. – 0.2; 3.4-3.3-3.2, for an Urban Total: 12.3.
13 WKQX Modern Rock Cumulus Media. -0.2; 3.3-3.1-3.1, and this is Chicagoland’s only Modern Rocker.
14 WXRT Adult Alternative CBS Radio. – 0.4; 3.4-3.0-3.0, as Chicagoland’s only AA, started by Morgan Tell ‘70.
15 WUSN Country CBS Radio. – 0.7; 3.3-2.8-2.6. iHeart Country WEBG jumps +1.3; 1.0-1.7-2.3.
16 WSCR Sports CBS Radio. – 0.9; 3.4-2.8-2.5, has a 1.1 lead over ESPN Sports competitor WMVP.
16 WLUP-F Classic Rock Cumulus. + 0.4; 2.1-1.9-2.5. Rock: Digity WIIL at 0.8, Matrix Classic Rock WFXF 0.2.
18 WLEY-F Regional Mexican Spanish Broadcasting System. Flat, 2.3-2.5-2.3. Chicago’s Spanish Total: 8.6.
18 WEBG Country iHeart. +1.3; 1.0-1.7-2.3, one of three Country formats for a Total share 5.3
20 WSHE-F A/C Hubbard. Flat, 2.2-2.2-2.2.
21 WBEZ News/Talk Chicago Public Media. – 0.2; 2.3-2.6-2.1.
22-23 WPWX Urban Crawford Broadcasting. – 0.3; 2.2-2.2-1.9. WERV Classic Hits. Digity 1.8.
24-25 WPPN Spanish Hits Univision. -0.4; 2.1-2.1-1.7. WMVP Sports ESPN Radio. – 0.4; 1.8-1.3-1.4.
26 WLS Talk Cumulus, 1.2. Univision Spanish Urban WVIV-F/WVIX ties at 1.2.
Urban: iHeart Gospel WGRB 0.9, Crawford UrbanA/C WSRB 0.7, College DuPage Jazz WDCB 0.3, Gospl WYCA 0.1.
Digity suburban: Rock WIIL 0.8; Hot A/C WXLC 0.7; A/C WSSR 0.6; Country WCCQ 0.4.
Music: Weigel Broadcasting WRME-F Oldies 0.6; Matrix Media A/C WZSR 0.4; Matric Classic Rock WFXF, 0.2.
Swings: + 1.3 Country WEBG, + 0.8 Classic Hits WJMK; – 0.9 Sports WSCR, – 0.7, Country WUSN.
Shares: CBS 24.0-22.8-22.4, iHeart 20.3-20.6-21.0, Hubbard 10.7-8.7-11.3, Cumulus 9.8-9.9-10.2, Univision 6.6-6.4-6.9.

4. SAN FRANCISCO, CA. 6,131,500. 49 stations, 69% subscribe. Spanish 22%, Black 7%.
1 KCBS/KFRC-F News/Talk CBS – 1.2; 7.4-6.6-6.2, leads public N/T KQED 2.9; Cumulus News KGO by 4.6.
2 KOIT A/C Entercom. – 0.3; 4.8-4.7-4.5, holds #1 cume 1.582 million, ahead of Digity A/C KBAY by 2.4.
3 WMVQ-F CHR CBS. + 0.1; 3.5-4.2-4.3 and the difference over iHeart Rhym-CHR KYLD drops to 0.3.
3 KQED, Inc. News/Talk KQED. – 0.3; 4.6-4.0-4.3. The 6 Golden Gate News/Talkers Total 15.6.
5 KLLC Hot A/C CBS. + 0.1; 4.1-4.4-4.2, leads iHeart Hot A/C KIOI 0.3 and Digity Hot A/C KEZR by 2.4.
6 KMEL Urban iHeart. + 0.2; 3.9-4.1-4.1, increases advantage over Entercom Urban A/C KBLX to 1.4.
7 KYLD Rhythmic CHR iHeart. + 0.6; 3.4-3.5-4.0.
8 KIOI Hot A/C iHeart. – 0.5; 4.4-3.7-3.9, as the 3 Hot A/C format Total repeats at 9.9.
9 KNBR Sports Cumulus. -0.6, 4.3-3.7-3.7, leadoff Sports topping Entercom KGMZ 2.2 & Cumulus KTCT 3.3.
10 KBRG Spanish Adult Univision. – 0.3; 3.9-3.9-3.6, over Reg. Mexicans Univision KSOL 1.4, SBS KRZZ 1.9.
10 KISQ Rhythmic Oldies iHeart. + 0.8; 2.8-3.7-3.6, an Adult Cross-Over format to watch / listen.
12 KOSF Classic Hits iHeart. + 0.5 2.4-2.5-2.9, takes Classic Rockers Cumulus KSAN 0.7, Entercom KUFX 1.3.
13 KDFC/KXSC/KOSC Classical University Southern California. – 0.1; 2.8-3.0-2.9, the exclusive serious music.
13 KBLX Urban A/C Entercom. Flat, 2.7-2.9-2.7, ahead of co-owned Entercom Rhythmic A/C KRBQ 1.1.
15 KSFO Talk Cumulus. + 0.4; 2.0-1.7-2.4. Cumulus News KGO is down on the totem pole, 0.8.
16 KSOL/KSQL Regional Mexican Univision. – 0.2; 2.4-2.6-2.2, tops RegMex SBS KRZZ 0.7, Lazer KXZM 1.5.
16 KITS Modern Rock CBS. Flat, 2.2-2.4-2.2, format exclusive. SF anything Rock Totals: 6.1.
16 KSAN Classic Rock Cumulus. + 0.1; 2.1-2.2-2.2, keeps an 0.5 edge over Entercom Classic Rock KUFX.
19 KFOG/KFFG Adult Alternative Cumulus. – 0.2; 2.3-2.3-2.1, surprisingly the only Golden Gate AA.
19 KBAY Adult Contemporary Digity. – 0.1; 2.2-1.8-2.1, beats the 1.7 Total Alpha A/Cs KUIC, KKIQ, KKDV.
21 KEZR Hot A/C Digity. + 0.3; 1.5-1.5-1.8.
22 KRZZ Regional Mexican Spanish Broadcasting System, 1.7 and a tie with KUFX Classic Rock Entercom, 1.7.
24 KGO News Cumulus, 1.6. KRBQ Rhythmic A/C Entercom, 1.6.
Sports: Entercom KGMZ/KGMZ-HD2, 1.5; Cumulus KCTC 0.4.
Talk: iHeart KKSF 0.8; N/T SF Unified School District KALW 0.3. iHeart/Bloomberg Business News KNEW 0.1.
Country: Cumulus KSJO 0.8. Alpha Media A/C: KUIC 0.7, KKIQ 0.6, KKDV 0.4. Cinemaya Ethnic KZDG 0.1.
Swings: + 0.8 Rhythmic Oldies KISQ, + 0.5 Classic Hit KOSF; – 1.2 News KCBS/KFRC-F, – 0.6 Sports KNBR.
Shares: iHeart 17.8-18.4-19.4, CBS 17.9-17.7-16.9, Cumulus 13.7-12.9-13.2, Entercom 11.2-11.9-12.0.

5. DALLAS, TX. 5,301,200. 66 stations, 55% subscribe. Spanish 26%, Black 16%.
1 KHKS CHR iHeart. – 0.2; 7.8-7.9-7.6, #1 share, #1 cume 1.867 million; exclusive market CHR.
2 KLUV Classic Hits CBS. + 0.7; 4.2-4.5-4.9, the only of its kind has it over iHeart Classic Rock KZPS, 1.1.
3 KLTY Christian Salem Communications. – 1.0; 5.6-5.1-4.6, lifts above First Dallas Christian KCBI by 2.7.
4 KPLX Country Cumulus. – 0.3; 4.8-4.8-4.5, ups brother Cumulus Country KSCS 0.5; a Big D Monopoly.
5 KDMX Hot A/C iHeart. – 0.6; 4.8-4.9-4.2, #2 cume, 1.3 over CBS Hot A/C KVIL. Hot A/C Totals 5.8.
6 KSCS Country Cumulus. + 0.2; 3.8-3.6-4.0, making the Dallas Country Total 8.5.
7 KRNB Urban A/C Service Broadcast. + 0.8; 3.1-4.0-3.9. Urban partner KKDA-F & Cumulus KLIF-F at 0.6.
8 KZPS Classic Rock iHeart. – 0.1; 3.9-3.8-3.8. Big D has Classic Hits, Classic Rock, no Classical. Total: 8.7.
9 KLNO Regional Mexican Univision. – 0.5; 3.1-2.9-3.6, leads 6 Regional Mexican formats; Total: 12.1.
10 KKDA-F Urban Service Broadcasting. – 0.4; 3.7-3.8-3.3. The 3 Urban formats + Rhym.Oldies KSOC: 11.9.
11 KEGL Rock iHeart. – 0.2; 3.3-3.4-3.1, leads iHeart Rock partner WDGE 0.5. Dallas Rock Total: 5.5.
12 KBFB Rhythmic-CHR Radio One. – 0.2; 3.2-3.1-3.0. Exclusive Rhythmic-CHR.
13 KVIL Hot A/C CBS. – 0.2; 3.1-2.7-2.9.
13 KRLD News/Talk CBS. + 0.1; 2.8-2.7-2.9, ties public N/T KERA at the top of 5 N/T formats. Total: 8.9
13 KERA News/Talk North Texas Public Broadcast. + 0.6; 2.3-2.4-2.9; No.Texas Adult Alternative KXXT, 0.9.
16 KSOC/KSOC-HD2 Rhythmic Oldies Radio One. + 0.2; 2.6-2.8-2.8, trails CBS Classic Hits KLUV by 2.1.
17 KDGE Rock iHeart. – 0.2; 2.6-2.4-2.4.
17 WBAP News/Talk Cumulus. + 0.7; 1.7-2.0-2.4. Salem Talk WSKY 0.5, Cumulus N/T KLIF/KLIF-HD2, 0.2.
19 KMVX Regional Mexican CBS. – 0.3; 2.4-2.6-2.1, ranks 2nd of 6 Regional Mexican competitors.
19 KJKK Adult Hits CBS. + 0.1; 2.0-2.5-2.1, moving up in their exclusive format territory.
21 KLIF-F Urban Cumulus. – 0.3; 2.2-2.0-1.9.
21 KCBI Christian First Dallas Media. + 0.1; 1.8-1.7-1.9; SW Adventist University Christian at 0.1.
Regional Mexican Liberman Broadcasting: KZZA 1.8, KNOR 1.7, KBOC 1.4.
Spanish Univision: Hits KDXX/KESS 1.4, Regional Mexican KFZO 1.0.
Sports: Cumulus KTCK 1.5, CBS KRLD-F 1.4, Cumulus KESN 1.3. Dallas Sports Total 4.2.
Swings: + 0.8 Urban A/C KRNB, – 0.7 for both Classic Hits KLUV & News/Talk WBAP;
– 1.0 Christian KLTY, -0.9 Sports KRLD-F.
Shares: iHeart 22.4-22.5-21.1, CBS 17.0-16.4-16.3, Cumulus 16.0-15.5-15.8, Service Broadcasting 6.8-7.8-7.2.

6. HOUSTON, TX. 5,025,800. 61 stations, 54% subscribe. Spanish 34%, Black 18%.
1 KODA Soft A/C iHeart. – 0.2; 7.1-6.9-6.9; breaks #1 tie, adds to #1 cume lead, 897k at 2.261 million.
2 KMJQ Urban A/C Radio One. – 0.3; 6.6-6.9-6.3, hot format leads iHeart Urban KQBT by 2.8.
2 KLTN Regional Mexican Univision. + 0.5; 5.8-6.3-6.3, leads 5 Regional Mexican formats incl. KTJM 2.9.
4 KGLK/KHPT Classic Hits Cox Media. + 0.4; 5.3-5.4, the only game in town.
5 KKBQ Country Cox Media. – 0.3; 5.7-5.3-5.4, takes CBS Cntry KILT 1.3, Cox Classic Cntry KTHT 2.3.
6 KSBJ/KUBU Christian KSBJ Educational Foundation. – 0.5; 5.6-5.8-5.1, has inspirational market to itself.
7 KTBZ-F Modern Rock iHeart. – 0.2; 5.1-5.1-4.9, also format exclusive: only one using Rock in their name.
8 KBXX Rhythmic-CHR Radio One. Very steady: 4.6-4.6-4.6, ups RadioOne Rhythmic Oldies KROI 2.9.
9 KILF-F Country CBS. + 0.6; 3.5-3.9-4.1, raises the 3 station Houston Country Total share to 11.6.
10 KTRH News/Talk iHeart. – 0.1; 3.9-3.7-3.8, stays #1 News and 1.5 over Univ Houston News/Talk KUHF.
11 KRBE CHR Cumulus. + 0.1; 3.5-3.4-3.6, #2 cume, add Rhythmic-CHR and All CHR formats Total 11.5.
12 KQBT Urban iHeart. + 0.2; 3.3-3.7-3.5, add Rythmic Oldies and All Urban also Totals 11.5.
12 KOVE-F Spanish Adult Hits Univision. Flat, 3.5-3.2-3.5. Univision Spanish News/Talk KLAT stays 0.1.
14 KLOL Spanish Hits CBS. No Change, 3.4-3.4-3.4, now leading Univision Spanish Hits KAMA by 0.9.
15 KKHH CHR CBS. + 0.7; 2.6-3.6-3.3, trailing Cumulus CHR KRBE by just 0.3.
16 KHMX Hot A/C CBS. + 0.2; 3.0-3.1-3.2, not only a format exclusive but Houston’s only A/C, anything.
17 KAMA Spanish Hits Univision. + 0.1; 2.4-2.4-2.5. In all, 9 Hispanic (count ‘em) formats Total 20.7.
18 KTJM/KJOJ Regional Mexican Liberman. – 0.3; 2.7-2.3-2.4. Same owner/format KQQK 1.5; KEYH 0.3.
19 KUHF News/Talk University of Houston. 2.3; U.Houston Classical KUHA 1.3. iHeart Talk KPRC 0.5.
20 KTHT/KTHT-HD2 Classic Country Cox. Holds ‘em at 2.1.
Sports: CBS KILT 1.9; iHeart KBME 1.2; Gow Communications KFNC 0.6, WGOW zip. Sports Total: 3.7.
Etc: Univision Reg.Mex. KQBU-F 0.7. iHeart Talk KPRC 0.5. Univision Spanish N/T KLAT 0.1.
Swings: + 0.7 CHR KKHH, + 0.6 Country KILT-F; – 0.5 Christian KSBJ/KUBJ, – 0.4 Sports KILT.
Shares: iHeart 21.1-20.9-20.8, CBS 14.8-15.8-15.9, Cox 13.1-12.7-12.8, Radio One 13.2-13.2-12.6,
Univision 12.6-12.6-12.4.

7. WASHINGTON, D.C. 4,522,700. 51 stations, 51% subscribe. Black 27%, Spanish 14%.
1 WTOP/WTLP News Hubbard. – 0.1; 9.2-9.3-9.1, obviously big news town; 4 News/Talkers Total 22.8.
2 WAMU News/Talk American University. – 0.7; 7.9-7.5-7.2, outpaces Cumulus N/T WMAL by 2.4.
3 WHUR-F Urban A/C Howard University. + 0.3; 6.0-6.9-6.3, leads 3 Radio One Urbans by at least 2.2.
4 WIHT CHR iHeart. + 0.9; 5.2-5.8-6.1, #1 cume 1.33 million, wiping Cumulus CHR WRQX by 4.1.
5 WASH A/C iHeart. + 0.1; 5.5-5.4-5.6, takes all A/C genres that Total 13.1.
6 WBIG-F Classic Rock iHeart. Flat, 4.8-4.6-4.8, format exclusive, but no Classic Hits or Byrds “Politcian.”
6 WMAL/FM-AM News/Talk Cumulus. + 0.6; 4.2-4.5-4.8, gains & tops Balto CBS News WNEW-F 3.1.
8 WETA/WGMS Classical Greater Washington Educational Telecommunications. -.2; 4.5-4.1-4.3, nice.
9 WWDC Modern Rock iHeart. + 0.1; 4.1-4.0-4.2, exclusive format; 2 station DC Rock Total share: 9.0.
10 WMMJ Urban AC Radio One. + 0.3; 3.8-3.8-4.1. Total Urban shares including Gospel: 17.6.
11 WPRS/FM iHeart Gospel. + 0.4; 3.5-3.6-3.9.
11 WMZQ iHeart Country. + 0.7; 3.2-3.3.9. Just one Capitol Cowboy.
13 WIAD Hot A/C CBS. Flat, 3.3-3.4-3.3. CBS Balto A/C WLIF & Hot A/C WWMX both get 0.1 in DC.
13 WKYS Urban Radio One. + 0.4; 2.9-3.3-3.3, now an 0.5 separation over CBS Rhythmic-CHR WPGC.
15 WGTS Christian Columbia Union College. – 0.3; 3.4-3.9-3.1, only Inspirational behind Gospel WPRS.
16 WPGC-F Rhythmic CHR CBS. Flat, 2.8-3.0-2.8. CBS A/C WLIF, 0.1 & CBS Hot A/C WWMX, 0.1.
17 WJFK-F Sports CBS. 0.2; 2.2-1.9-2.0, defeats the Red Zebra Sports group by 0.4. Total DC Sports: 3.6.
17 WRQX CHR Cumulus. + 0.2; 1.8-1.8-2.0.
19 WLZL Tropical CBS. – 0.4; 2.3-2.1-1.9, exclusive format. WNEW-F News CBS. Flat, 1.7-1.6-1.7.
21 WTEM/WWXT/WWXX Red Zebra Sports. – 0.7; 2.1-1.9-1.4. Red Zebra other Sports WSPZ, 0.2.
23 WAMU-HD2 Bluegrass American University and WFED Hubbard Talk both stay at 0.1.
Swings: + 0.9 CHR WITH, + 0.6 N/T WMAL & Country WMZQ; – 0.7 N/T WAMU, – 0.5 Sports WTEM.
Shares: iHeart 25.7-19.6-24.6, CBS 13.0-12.7-11.9, Radio One 10.2-10.2-11.3, Hubbard 7.6-9.3-9.1,
Cumulus 6.7-6.0-6.8.

8. PHILADELPHIA, PA. 4,493,700. 47 stations, 57% subscribers, Black 21%, Spanish 8%.
1 WBEB A/C Jerry Lee. – 0.7; 7.3-6.9-6.6, still #1 cume 1.55 million, 333k lead. The one and only A/C.
2 KYW News CBS. – 0.4; 6.5-6.8-6.1, leading 6 signal public News/Talk WHYY sextocast (?) by 2.7.
3 WDAS-F Urban A/C iHeart. + 0.3; 5.5-5.-5.8, tops 7 Urban/Rhythmic category stations. Total 24.2.
4 WMGX Classic Rock Greater Media. + 0.1; 5.8-6.2-5.9, edges CBS Classic Hits WOGL by a hair: 0.1.
5 WOGL Classic Hits CBS. – 0.1; 5.7-5.5-5.6, quite the Classic Brotherly Love battle.
6 WIP-F Sports CBS. + 0.7; 4.3-4.0-5.0, win vs Greater Media Sports WPEN by 2.4. Philly Sports: 7.6.
7 WMMR Rock Greater Media. – 0.4; 5.2-4.7-4.8. Philadelphia’s 3 Rockers total 15.1.
8 WIOQ CHR iHeart. + 1.0; 3.7-4.1-4.7, leads CBS Rhythmic CHR by 2.4 with #2 cume 1.168 million.
9 WRFF Modern Rock iHeart. + 0.1; 4.5-4.3-4.6, #3 Greater Media Rocker, WMGX 5.9; WMMR 4.8.
10 WUSL Urban iHeart. – 0.2; 4.5-4.6-4.3.
11 WXTU Country CBS. – 0.1, 4.3-4.2-4.2, the only Country in town.
12 WBEN-F Adult Hits Greater Media. + 0.9; 3.1-3.9-4.0, attractive format gains, again.
13 WISX iHeart Rhythmic A/C. + 0.6; 2.8-3.3-3.4. Now a 2 way race with RadioOne RhymOldies WPHI.
13 WHYY/WNJN/WNJS/WNJB/WNJM/WNJZ. News/Talk. + 0.2; 3.0-3.3-3.2, public 6 station group.
15 WRNB R&B Oldies Radio One. – 0.5; 3.6-3.4-3.1, just back of WISX by 0.3.
16 WPHI-F Rhythmic Oldies Radio One. – 0.7; 3.7-3.5-3.0, started higher, is it burning out?
17 WPEN Sports Greater Media. + 0.3; 2.3-1.9-2.6.
18 WPPZ Gospel Radio One. – 0.4; 2.7-2.4-2.0.
18 WRDW-F Rhythmic CHR CBS. – 0.1; 2.4-2.4-2.3. Station just adjusted to AMP CHR.
20 WPHT Talk CBS. – 0.1; 1.8-1.8- 1.7.
Non-Comms: Temple University Classical WRTI 1.6; U. Penn. Adult Alternative WXPN 1.2;
Four Rivers Community Broadcasting Christian WBYO 0.2.
Connoisseur: Hot A/C WPST 1.4. Townsquare: Talk WKXW 0.9, Hot A/C WSJO 0.2, Country WPUR 0.1.
Swings: + 1.0 CHR WIOQ, + 0.9 Adult Hits WBEN-F; – 0.7 A/C WBEB, – 0.7 Rhythmic Oldies WPHI-F.
Shares: CBS 25.0-24.7-24.9, iHeart 21.0-21.9-22.8, Greater Media 16.4-16.7-17.1, Radio One 10.0-9.3-8.4.

9. ATLANTA, GA. 4,322,100. 71 stations, 45% subscribe. Black 34%, Spanish 10%.
1 WVEE Urban CBS. – 0.5; 7.3-8.0-7.8, the leader of 7 Urban oriented formats with a Total 27.9.
2 WSB/WSBB-FM News/Talk Cox. – 0.4; 7.4-7.1-7.0 sets the pace for 8 News/Talkers Totaling 13.2.
3 WSB-F Adult Contemporary Cox. + 0.9; 5.4-6.2-6.5, growing #1 cume to 1.259 million, 147k lead.
4 WFSH-F Christian Salem. + 0.1; 5.5-4.6-5.6, higher by 4.5 vs. Radio Training Christian WVFJ, at 0.9.
5 WALR/FM Urban A/C Cox. – 0.7; 6.1-5.4-5.4, holding a 1.1 lead over Radio One Urban A/C WAMJ.
6 WWPW CHR iHeart. + 0.2; 5.0-5.5-5.2, still 0.4 up on Cumulus CHR WWWQ. 2 CHRs Total: 10.0.
7 WSRV Classic Hits Cox. Flat, 4.9-4.6-4.9, leads Cumulus Classic Rock WNNX by 2.9.
8 WWWQ CHR Cumulus. + 0.3; 4.5-5.1-4.8, as two powerful CHRs are having a fight.
9 WPZE Gospel Radio One. + 0.4; 4.2-4.5-4.6. Christian Radio Training Network WVFJ-F is a 0.9.
10 WUBL Country iHeart. – 0.8; 5.2-4.8-4.4, leads Cumulus Country WKHX by 1.1. Country Total: 7.7.
11 WAMJ/WUMJ Urban A/C Radio One. – 0.5; 4.8-4.4-4.3. The Urban A/Cs Total: 9.7.
12 WHTA Urban Radio One. – 0.1; 3.9-3.9-3.8.
13 WKHX Country Cumulus. – 0.3; 3.6-3.1-3.3.
14 WABE News/Talk City of Atlanta Board of Education. Flat, 3.2-3.1-3.2
15 WSTR Hot A/C Lincoln Financial. 0.3; 3.5-3.2-3.2, format exclusive. Waiting for Entercom close.
16 WZGC Sports CBS. – 0.6; 3.0-2.6-2.4, a 2.2 lead over Lincoln Sports WQXI. Two teams Total: 2.7.
17 WRDA/WRDG Modern Rock iHeart. – 0.2; 2.5-2.5-2.3, Cox Modern Rock WTSH-F back 1.6 at 0.7.
18 WNNX Classic Rock Cumulus. – 0.1; 2.1-2.3-2.0. Total Atlanta Rock Share drops 5.6-5.0.
19 WBZY Regional Mexican iHeart. – 0.1; 1.7-1.8-1.7, only one Big Peach Spanish format and this is it.
19 WYAY News/Talk Cumulus. – 0.3; 1.7-1.8-1.4.
21 WWWQ-HD3 Rhythmic Oldies Cumulus. + 0.2; 1.0-1.3-1.2.
22 WCLK Jazz Clark Atlanta University. – 0.2; 1.3-1.1-1.1.
HD Music: WAMJ-HD2 Rhythmic Oldies Radio One 0.7; WWWQ-HD2 Country Cumulus 0.2.
News/Talk: WRAS Georgia State U. 0.5; iHeart WUBL-HD3, 0.4 & WGST 0.3; CBS WAOK & Salem WGKA 0.2.
Swings: + 0.9 A/C WSB-F, + 0.4 Gospel WPZE & Talk WUBL-HD3; – 0.8 Country WUBL, 0.7 Urban A/C WALR-F.
Shares: Cox 24.5-23.9-24.5, iHeart 14.9-14.9-14.3, Radio One 13.7-13.5-13.5, Cumulus 13.1-13.8-12.9, CBS 10.3-10.8-10.4.

10. BOSTON, MA. 4,022,600. 61 stations, 43% subscribe. Spanish 9%, Black 7%. Disclaimer: my home since ’70.
1 WROR-F Classic Hits Greater Media. + 1.2; 6.9-7.8-8.1, The hits keep comin! CBS Classic Rock WZLX trails 3.5.
2 WMJX A/C Greater Media. – 0.5; 7.1-6.6-6.6, big 1-2 punch, #1 cume 1.34 million, 0.3 over iHeart CHR WXKS.
3 WBZ News/Talk CBS. + – 0.1; 6.4-7.6-6.3, dominant iconic AM, tops N/Ts WBUR 2.3, WGBH 3.3, WRKO 4.5.
3 WXKS CHR iHeart. + 0.2; 6.1-6.0-6.3, not #1, leads Hub overkill 6 CHR/Hot/Rhythmic formats. Anyone older?
5 WKLB Country Greater Media. + 0.2; 5.6-5.8-5.8. The gain over iHeart Country “Bull” WBWL goes 4.5-4.3.
6 WBZ-F Sports CBS. – 2.2; 6.9-5.5-4.7, Bruins slip, Pats off, leads Entercom Sports WEEI-F 0.6. Sports Total: 8.8.
7 WZLX Classic Rock CBS. – 0.1; 4.7-4.6-4.5, hurting since ‘ODS deep 6’d Oldies; needs to get its mojo back.
8 WBMX Hot A/C CBS. – 0.2; 4.4-4.3-4.2, needs more split with Magic & Kiss, ups Cumulus Hot A/C WXLO 2.6.
9 WEEI-F Sports Entercom. -1.0; 5.1-5.0-4.1, latest press for detox, maybe Sox can salvage. WEEI-A wasted at 0.3.
10 WBUR News/Talk Boston University. – 0.5; 4.5-4.2-4.0, plenty of signals to develop, N/T WGBH trails by 1.0.
11 WJMN Rhythmic CHR iHeart. + 0.5; 3.1-3.7-3.6, takes a lickin’ & keeps on tickin’; ties rival Rhym-A/C WBQT.
11 WBQT Rhythmic A/C Greater Media. + 0.5; 3.1-3.3-3.6, big effort into this one, leads CBS CHR WODS by 1.0.
13 WAAF Rock Entercom. + 0.5; 2.7-2.9-3.2, within 1.4 of CBS Classic Rock WZLX. 3 Hub Rockers Total 10.7.
14 WGBH Educational Foundation News/Talk WGBH-F. + 0.1; 2.9-3.4-3.0 powerful combo with WGBH-TV.
15 WBOS Greater Media Modern Rock. Very flat or needle stuck: 2.9-2.9-2.9-2.9-2.9. Boston’s Modern Auto Rock.
15 WODS CHR CBS. + 0.3; 2.6-2.6-2.9. $$ in this demo? 6/12: Oldies were dropped & NH owner ran from Gold.
17 WXRV Adult Alternative Northeast Broadcasting. + 0.4; 1.8-2.0-2.2. The roller-coaster is close to the top, again.
18 WRKO Talk Entercom. – 0.2; 2.0-1.4-1.8. Can PMDriver Howie Carr bring it back? Might take much more.
19 WXLO Hot A/C Cumulus. + 0.1; 1.5-1.6-1.6. Big signal from Metrowest/Worcester but big Boston competition.
20 WBWL Country iHeart. + 0.4; 1.1-1.3-1.5. Inching and seeing if the redirected area signal scrambles help.
21 WCRB Classical WGBH Educational Foundation. – 0.5; 1.9-1.5-1.4. Classical music made too serious.
22 WCTK Country Hall Communications. + 0.2; 1.0-0.9-1.2. Big Providence signal; private Hall is great w/Country.
23 WERS Variety Emerson College. 1.0.
24 WKOX Spanish iHeart, 0.4 and WEEI-A Sports Entercom 0.3 both tie with 63,100 cume.
26 WUMB Folk University Massachusetts, 5 good FM signals fail: 0.0 & 32k cume. Needs better Radio Education.
Swings: +1.2 Classic Hits WROR, + 0.5 each: Rhythmic CHR WJMN, Rhythmic A/C WBQT, Rock WAAF;
-2.2 Sports WBZ-F, – 1.0 Sports WEEI-F.
Shares: Greater Media 25.6-26.4-27.0, CBS 22.4-24.9-22.9, iHeart 10.6-11.3-11.8, Entercom 9.8-9.6-9.4.

Takeaways:
* Radio & Records are made for no charge cooperation. Great content, superb exposure, fans buy. Sounds like a plan!
* Excellent to hear all the positive Radio Buzz: Expand your brand and talk about it.
* Approaching 100, Radio is still sexy, attractive, cost-efficient and the Greatest Audio Connector of All Time!
* If you have the facility, the fix isn’t hard; Just double check for excellent coaching, creative and local ascertainment.

Hall of Fame Congratulations to Dan Mason, CBS Radio President who began by doing, cueing & announcing. Truly in the spirit, he’ll keep callin’ the shots! With admiration & best wishes.

Broadcast Connector Clark Smidt guides your resources for new income, in the year’s most strategic set-up weeks.
978 470-2120. www.broadcast.com, [email protected] Please search Clark Smidt, www.RBR.com for ratings updates.


7 COMMENTS

  1. I love every bit of information shared. My name is Celestine, I’m a radio guy in Sub-Saharan Africa (NIGERIA) and I work with the first FM station in the region and second in the continent. I picked one or two ideas from your write up which will my station here in Nigeria. But then again we have a great challenge here. Programing we know is key IGR, but most stations here lack programming & generate the large chunk of media buy for the year. What do you think can be done to improve patronage without altering the ethics of the profession and contents?

    I will also want Nielsen to sent up an office in the most populous black nation on planet earth. The market is here.

    Thanks

  2. Once again, Clark, interesting analysis and suggestions. Thank you for making your comments, which I always find well worth reading.

    Norm Thibeault

Comments are closed.