UPS reveals new NASCAR campaign

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NASCAR rising star David Ragan won’t be racing the “big brown truck” this year, but he will be learning what it takes to be a UPS driver in a humorous new campaign UPS launches this weekend as part of its revamped racing program.


The four-spot series, via The Martin Agency, will feature Ragan competing with UPS drivers in various extreme physical challenges to determine who will earn the title of “Maximum Driver.” The first spot will air on FOX on Sunday during the Samsung 500 at Texas Motor Speedway.

A special preview will be available on today at www.racing.ups.com.

Ragan made his UPS Racing debut at the Daytona 500 in February, at which time a new television ad introducing him to the UPS team began running that featured Ragan driving his Number 6 Ford Fusion through the UPS corporate headquarters. The “Maximum Driver” series will go beyond the introduction, with Ragan facing several unique and potentially harrowing challenges as he goes toe-to-toe with some of UPS’s elite delivery professionals.

The “Maximum Driver” campaign follows UPS’s “Race the Truck” commercials featuring NASCAR legend Dale Jarrett, who represented UPS Racing for nearly eight years.