China is launching a “charm offensive,” hoping to counteract a spate of negative publicity, and promoting the products it manufactures in collaboration with companies from other nations.
According to Reuters, it is running ads touting its manufacture of MP3 players using Silicon Valley software, and clothing using French designers, among other things.
The campaign, which has kicked off with 30-second spots on CNN, seeks to undo damage from a run of manufacturing scandals which have included Chinese-manufactured toys, pet food and other items. China has gone as far as to execute people involved with the distribution of tainted products.
The ad concludes with an American-accented narrator saying, “When it says Made-in-China, it really means ‘Made-in-China, Made with the world.’”