US ad spend up 0.9% in 2013; radio, TV take a hit


KantarTotal ad spend increased 0.9% in 2013 and finished the year at $140.2 billion, according to Kantar Media numbers. Ad spend in Q4 rose 1.6% vs. the year ago period. Internet spend floated all boats in the advertising pond, increasing 15.7% (display ads only).

Local Radio fell 4.1% and National Spot Radio declined 3.3% in 2013, primarily from cyclical reductions in political spending. Network Radio spend dropped 15.9%, blamed on a reduction in the number of monitored networks.

RBR-TVBR asked BIA/Kelsey SVP Mark Fratrik how radio revenues held their own (from his recent report) in 2013, considering the challenging ad environment detailed by Kantar, here:

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.