Total ad spend increased 0.9% in 2013 and finished the year at $140.2 billion, according to Kantar Media numbers. Ad spend in Q4 rose 1.6% vs. the year ago period. Internet spend floated all boats in the advertising pond, increasing 15.7% (display ads only).
Local Radio fell 4.1% and National Spot Radio declined 3.3% in 2013, primarily from cyclical reductions in political spending. Network Radio spend dropped 15.9%, blamed on a reduction in the number of monitored networks.
RBR-TVBR asked BIA/Kelsey SVP Mark Fratrik how radio revenues held their own (from his recent report) in 2013, considering the challenging ad environment detailed by Kantar, here: