The Capital One Venture Card will be highlighted during the second season of the hit series on-air and in original digital content. On-air includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham (plays Auggie Anderson) and Sendhil Ramamurthy (plays Jai Wilcox) speaking to the world in which their CIA characters work and play.
Online features a digital hub in which USA provides fans with a centralized place interact with the program and learn more about what they need for their own “spy travel.” The Character Builder vignettes are also featured within The Spy’s Guide to Travel (located on usanetwork.com), created specifically for Capital One. The section features travel tips, must-have accessories and vacation destinations.
Covert Affairs is definitely on its own interactive mission with viewers: It also recently announced “The Covert Affairs Tweetcast: Mission Budapest,” an interactive, multiplatform digital narrative designed to enrich the Covert Affairs audience experience and offer fans an exclusive, expanded look into the inner workings of the CIA.
Viewers are also being invited by USA and Capital One to join the online conversation through “Character Chatter,” USA’s social platform that funnels live feeds from all social communication portals, and streams them online during the original episode.
Also part of the promotion, The Spy’s Guide to Travel will also inform and reward fans with double points that can be redeemed for real and virtual prizes in the show’s online affinity program, Covert Operatives. The campaign culminates with the summer season finale on Tuesday, 8/9, when Capital One will be the exclusive financial category marketing partner for the concluding episode.