According to the latest Alliance for Audited Media (AAM) report, Gannett’s USA Today has returned to the number one spot in total daily circulation in the US. It now exceeds that of the Wall Street Journal and The New York Times. Total USA Today daily circulation grew to 2,862,229 for the period ending 9/30/13.
The increase is led by the first time inclusion of USA Today tablet and mobile phone app usage figures, as well as increased use of The Point – USA Today’s digital solution for travelers. The upward trajectory of digital growth matches the shift in habits of consumers wanting their news on-the-go.
The paper’s total monthly unduplicated audience number across all platforms – print, desktop, mobile and tablet – is 44,058,000, surpassing many other news outlets including the Wall Street Journal and The New York Times.
“As news consumption habits continue to change, we remain focused on giving our on-the-go audience the compelling content they desire. Whether they choose to connect with us via print, desktop or mobile, our rising audience numbers prove that we’re engaging more consumers every day,” said Larry Kramer, president and publisher.