United Stations Radio Networks has become a member of The Media Rating Council (MRC), signing a three-year membership agreement with the MRC, and along with their enrollment, USRN will receive one seat on the MRC board.
“We are very pleased that United Stations has chosen to join MRC and to participate in the important process of auditing and accrediting media research results,” said George Ivie, Executive Director and CEO of the Media Rating Council. “The United Stations’ team has a great track record and they have tremendous experience in radio with a unique perspective on the business. We’re certain that their expertise will add strength to our assessments of the latest research products including Arbitron’s RADAR.”
