V-me announces 2010-2011 "infront"


V-me, the fresh alternative in Spanish language broadcast TV, enters the 2010-2011 upfront season with a new offer of world class entertainment that includes smart empowering programs and compelling personalities. V-me will be taking its 2010-2011 presentation on the road to agencies and clients in the weeks and months ahead. Touting an uncluttered environment across all programs and dayparts, V-me will ptich new opportunities including custom cross-platform solutions that create 360 degree experiences and reach. From vignettes and integrations; to special microsites, pre-roll and roadblocks; branded online and mobile videoplayers, and even show entitlement, V-me says it partners with sponsors to deliver creative and effective campaigns that reach and engage viewers in  65 million homes nationwide, covering more than 71% of all US Hispanic home.

“V-me continues to be the national alternative for America’s Latino families AND for sponsors who want to connect with them,” said Carmen DiRienzo, V-me President and CEO.  “Our infront approach allows us to showcase targeted opportunities around our 2010-2011 offer, which is filled with engaging multi-platform programs and creative solutions that put V-me everywhere our viewers are.”

Highlights include:

V-me is expanding its weeknight block of suspense, action, ironic comedy and romance. Highlights include new titles featuring unique visual storytelling and high production values:
•El Quinto Mandamiento (The Fifth Commandment) – a compelling contemporary detective mystery set in and around Vatican City.
•Rex –  The crime-fighting dog who has been a ratings winner across Latin  America and around the world.
•Hay Alguien Ahí (There’s Someone There) – New episodes of the first paranormal drama on US Spanish TV.
•Cuenta Atrás (Countdown) – New episodes of the high-energy police drama.

Plus a new docu-reality series Desafío en Himalaya (Himalaya Challenge), where extreme outdoorsman Jesús Calleja takes six novice climbers on a heart-stopping adventure to the roof of the world.

V-me taps into Hispanics love affair with food, babies and pets with original hosted lifestyle series:

V-me Cocina – the only daily two hour cooking block on Spanish TV features top chefs from the U.S., Mexico, Latin America and Spain – and now will add daily hosted segments, creating opportunities for sponsor integration, along with an enriched online offer of even more  downloadable recipes and tips, and enhanced community tools.

Enriching a parenting franchise that already features superstar mom Thalia and the Peabody winning Los Ninos en su Casa, V-me rolls out TuBeBe, presented in association with Ser Padres Magazines.  A daily half-hour filled with information about conception, pregnancy and infant care – hosted by leading Mommy blogger Suzy Rosado – TuBeBe also creates an active, supportive online community with advice, resources and microsodes for current  and soon-to-be parents

For those whose families include four-footed members, V-me presents new original hosted episodes of MiMascota.tv – the only program on Spanish TV devoted to pets and the people who love them. Like all V-me’s new lifestyle programs, MiMascota.tv will invite and integrate content from viewers and visitors.

V-me adds more to V-me Planeta, the daily block of award-winning natural history from PBS, BBC and NatGeo, with Buscando al Cronista Salvaje – a national multi-media talent search during  Q4 2010. Announced during a big V-me Thanksgiving special, the winner will become the  host of V-me’s Spanish-language presentation of National Geographic’s Wild Chronicles (Cronicas Salvaje) in Q2 2011.

V-me delivers on these two key Hispanic passion points with exclusive original primetime series:

• En Pantalla (On Screen )  Expanded to a regular weekly half-hour, the only weekly cinema series in Spanish features host Jack Rico highlight Spanish and English releases and home entertainment —  with news, reviews, interviews and contests. The program leads into V-me’s weekly showcase of contemporary Latin films from Europe and the Americas.

• Estudio Billboard – V-me’s original hit music interview series hosted by Leila Cobo continues to bring new in-depth conversations and intimate performances, featuring artists like Alejandro Sanz, Christian Castro and more.

And V-me extends its music offer across the schedule and online with Nota Musical – daily music news briefs hosted by popular blogger/journalist Ceceliz that cover international and Latin pop, rock and regional releases, tours, festivals and artists.

Highlights of the new season include:
•  Jorge Gestoso Investiga – The acclaimed anchor/journalist hosts and narrates a weekly series of provocative national and international documentaries…and will produce four quarterly V-me documentary specials throughout the year, along with anchoring V-me’s Participa 2010 Election Night coverage in November.
•  Oppenheimer Presenta –  New weekly programs from the Pulitzer Prize winner.
•  V-me Noticias joins forces with its Grupo Prisa synergy partner Grupo Latino Radio to offer Minuto 60 – an incremental daily news sponsorship package that combines national drivetime radio with national primetime TV.

The biggest and best block of educational programming in Spanish for young kids and their moms gets even better.   V-me will partner with the National Children’s Theatre, LazyTown and national sponsors for a bilingual  in-school tour promoting exercise, nutrition and healthy lifestyle for kids and families, supported with take-home materials and a multi-media V-me package.