V-me holding second upfront


With its second upfront scheduled for May 20th, V-me, one of America’s largest Spanish broadcast networks, is revealing its differentiated content highlighting new series and music entertainment and some of the programs and genres that have made V-me the fastest growing Spanish network in history.

“V-me is the only Spanish broadcast network hosting its own upfront this year. During V-me’s first upfront last year we brought in more than 30 blue-chip advertisers each responding to V-me’s differentiated content and marketing solutions,” said Frank Donaldson, SVP and DOS.  “By offering differentiated content, V-me attracts a high quality consumer that resonates with advertisers.  During this year’s event, we will highlight several new programs that have wide appeal and cross-platform opportunities.”

Some of the program highlights include:

Music Entertainment:
“Estudio Billboard,” V-me’s original music/interview program produced in collaboration with Billboard Magazine.

“Musica Latina USA” offers a fresh take on American musical history, crossing five decades and many musical genres to embrace the musical fusions created by Latinos that have deeply enriched US popular music.  The four-hour series will premiere in October 2009, during Hispanic Heritage Month, on V-me in collaboration with PBS stations nationwide.
Reality Series:
“Carrier” The world Hispanic premiere of the blockbuster 10-hour reality series produced by Icon Productions with Executive Producer Mel Gibson takes viewers inside the aircraft carrier USS Nimitz during its six-month deployment to the Persian Gulf during the Iraq War.

Factual Entertainment:
“Wild Chronicles/Cronicas Salvajes” takes the pulse of the planet with the explorers and scientists whose unique access to the natural world lets them solve its mysteries, and advocate for its protection. And this year, viewers will be competing for a chance to represent V-me and Wild Chronicles as the host of V-me’s Spanish version of this acclaimed National Geographic series.

“El Gourmet” continues to be the leading Spanish cooking block on-air and online with engaging personalities, tips and techniques from top Latin chefs, recipes and more.

“LazyTown” brings high-energy to  the largest Spanish Language block of educational kids Spanish programming in the US with a new season of positive fun from the world’s only brand devoted to kids’ health and nutrition – as well as one of the world’s most popular kids’ TV franchises.