V-me to hold second upfront


With V-me well on its way to becoming one of America’s largest Spanish-language TV networks, the network is set to host its second upfront event on May 20. In 2008-2009, V-me netted more than 30 blue chip clients. This year’s event at the Samsung Experience in NYC showcases the network’s multiplatform content offer; its differentiated audience that includes the adults, women, men, and kids; and its creative sponsorship solutions.

“Last year, V-me’s upfront message focused on our fast-growing reach and our unsurpassed content,” said Frank Donaldson, V-me’s SVP and Director of Sales. “This year we will build on that, while highlighting our delivery of Hispanic consumers with higher household incomes, as well as the creative partnerships and great results we have achieved with our marketing partners.”