Valassis and A&P announce in-store partnership


Valassis has entered into a multi-year partnership with The Great Atlantic & Pacific Tea Company (A&P) to develop and execute in-store marketing and media programs. The new partnership will maximize efficiencies across the A&P family of supermarkets and ultimately create a shopping environment that directly meets consumers’ needs.

“At A&P, our mission is to enhance the customer experience, drive customer value and develop a clear brand identity everyday,” said Tom O’Boyle, Executive Vice President, Merchandising, Marketing & Supply Chain, A&P.

The new partnership will enable A&P to create a consistent look for its in-store marketing and media programs, aligning them with the company’s overall marketing objectives.

“We could not be more excited about partnering with A&P in this essential area,” said Michael Kowalczyk, Valassis Vice President and General Manager of In-Store Marketing. “The in-store customer experience that A&P is creating will no doubt redefine the food, drug and mass merchandise sector, and Valassis is proud to be able to assist in that mission.”