Valentino Chosen For Univision ‘Revenue Innovation’ Role


Here’s a job title that will certainly attract attention on LinkedIn. 

Lisa Valentino has exited her role as Chief Revenue Officer for Industry and Agency at Condé Nast and will join Univision Communications on Feb. 12 for the New York-based role of EVP/Revenue Innovation.

She reports to Chief Revenue Officer Tonia O’Connor, taking a position described as “a key component of UCI’s new revenue structure, led by O’Connor, that creates one integrated, innovative revenue team.”

Specifically, Valentino will work closely with the digital, content and revenue teams to develop the strategy and activation “for customer solutions that reflect the sales and brand partnerships of the future.” This includes sales oversight of digital, branded entertainment, experiential and events, advertiser creative, consumer insights, and data-informed audience-based targeting.

“In this age of the consumer, UCI’s priority is delivering progressive campaigns that drive transactions for our clients and partners,” said O’Connor. “Lisa brings expertise that will be instrumental in creating customized marketing solutions with hyper-consumer targeting, connecting clients with UCI’s highly-coveted U.S. Hispanic audience. She is a widely respected industry leader, and I’m excited to work with her to further unlock UCI’s value proposition throughout the marketplace.”

Valentino added, “As the media industry continues its rapid transformation to keep up with evolving consumer consumption trends, it’s an exciting time to develop and enhance UCI’s revenue streams that best utilize its unparalleled portfolio of linear, digital, social, and mobile content.”

Prior to Condé Nast, Valentino served as SVP/Multimedia Sales at ESPN.