NRG Media’s 42 local stations will have the ability to share voice talent across all of their stations, increasing variety in production and enabling NRG’s creative services people to deliver more effective ads for clients. Twenty-eight of those stations have begun using vCreative PPO’s cloud-based software system to manage work-flow from the time a commercial or digital ad is ordered, all the way through to its approval and completion, and then to archive all of the information for each production order.
NRG owns stations in Iowa, Kansas, Nebraska, Minnesota, South Dakota and Wisconsin.
NRG Media’s Chief Operating Officer, Chuck DuCoty is enthusiastic about the addition of vCreative PPO: “vCreative PPO has been a great addition to our NRG Media platform. It is an incredibly efficient way to manage the continuity and production process that has been embraced by the sellers, producers and traffic departments. The increased efficiency and communications has already cut down on internal errors. One of our managers has remarked that the system has already paid for its first year by catching a copy error before it hit the air.”