Cool Radio, LLC is surmounting the challenge of having four radio stations in three Colorado Rocky Mountain resort markets by linking continuity and production with vCreative PPO’s cloud-based, paperless production order. KBCR AM/FM Steamboat Springs, KZYR-FM Vail, and KSNO-FM Aspen will be able to share voices, production, traffic and sales across the three markets using PPO.
The PPO system is capable of managing creative production workflow for both broadcast and digital ads, and enables real-time visibility of each production order by all assigned parties so that each department can work simultaneously rather than the one-at-a-time workflow model commonly used by radio and television stations since the mid 1900’s.
