VEGAS.com, the largest city site in the world, is set to launch new creative and a series of three 30-second spots for a 20 million dollar national cable campaign, "The Vegas Experts."
Actors playing VEGAS.com employees take center stage as they go about a regular day on the job, needing to know the ins and outs of everything in the city for Vegas visitors. They take their jobs very seriously even though they’re in the middle of the hottest parties, backstage at the best shows and working with celebrities, clubs, hotels and more — collecting information for the VEGAS.com customer who depends on them.
Celes featured in the spots include George Maloof, Carrot Top, Nathan Burton, The Blue Man Group and Louie Anderson, along with performers from Vegas shows Le Rêve, Jubilee, Chippendale’s, Fantasy, Thunder from Down Under, X Burlesque and Gregory Popovich’s Comedy Pet Theater.
In "Hotels," Allyn Rachel plays a VEGAS.com employee tasked with the job of touring hotels. "Working for VEGAS.com is no party," she sighs, stepping into a sexy, crazy party in the Hugh Hefner Suite at the Palms filled with Playboy bunnies, showgirls, performing animals and celebrity cameos. "It’s a thankless job, but I do it for you, so you know exactly where to stay."
The two additional spots are "Backstage," starring Barak Hardley as a VEGAS.com employee in the middle of the show Le Rêve at the Wynn Las Vegas and "Air-Hotel Package" set and shot at the nightclub Pure at Caesars Palace, starring Ginger Gonzaga.