WCPO-TV, the Cincinnati ABC affiliate owned and operated by The E. W. Scripps Company, and Vehix, the multi-platform digital automotive network, today announced an agreement to provide local automotive content for car buyers in the greater Cincinnati area on the station’s Web site, wcpo.com.
By merging content, technology, and ad sales opportunities, Vehix will enable WCPO to deliver multiplatform digital solutions designed to inform the consumer, provide more choices in local markets, and improve the overall car buying experience.
When potential car buyers visit wcpo.com, they can access a co-branded site featuring Vehix new and used car buying services. These services include pricing, rebates and specifications, information on automobiles and expert and user reviews tailored to Cincinnati audiences. It will also provide user-friendly tools to compare vehicles across brands according to pricing, ratings, and specifications. Once customers have chosen the vehicle they want, they can submit a secure online request to purchase their desired vehicle and receive a quote from a Cincinnati-based Vehix member dealer.
The partnership is beneficial for both Vehix and Scripps as it increases visitors to Vehix.com, increases sales for local television affiliates and local auto dealers and provides customers with the information they need to make a wise choice when buying a new or used car.
The Vehix and Scripps relationship provides localized automotive content to nine Scripps television affiliates, including Cincinnati.